Director, Digital Fan Growth

Boston Celtics; Boston (MA); On-site; USD 110,000 - 130,000; Full time

Job summary

The Boston Celtics seek a Director of Digital Fan Growth to lead data-driven, cross-channel campaigns that engage fans across email, SMS, mobile app, website, and paid media. You will own end-to-end platform orchestration, ensuring timely, personalized communications within the brand framework.

You will manage a team and collaborate with Ticket Sales, Partnerships, Brand Marketing & Content, Community Engagement and BI to drive measurable business results in a fast-paced sports environment.

Qualifications

• 5+ years of lifecycle/performance marketing or related experience.
• Experience executing targeted, automated, multi-channel digital campaigns with ROI impact.
• Strong knowledge of marketing tech platforms, particularly Salesforce Marketing Cloud.

Responsibilities

• Develop and manage direct-to-fan communications calendar across email, SMS, app, website, paid channels.
• Collaborate cross-functionally to support campaigns with audience targeting, automation, and KPI tracking.
• Lead end-to-end campaign execution including ideation, copy, segmentation, channel planning and reporting.
• Identify opportunities for audience growth, customer acquisition, and digital innovation.
• Draft and deploy direct-to-consumer messaging aligned with brand guidelines.
• Oversee assets for direct-to-fan campaigns and ensure timely delivery.
• Monitor KPIs and provide insights to improve engagement, conversion and ROAS.
• Manage multi-channel campaign automations with executive support.
• Support initiatives to increase engagement, sales, and retention.

Skills

Lifecycle marketing

Performance marketing

Marketing automation

Multi-channel campaigns

Campaign optimization

Copywriting & content

Education

Bachelor’s degree in business, marketing, communications, or related experience

Tools

Salesforce Marketing Cloud

Job description

Salary Range: $110,000.00 To $130,000.00 Annually

Job Title : Director, Digital Fan Growth

Department : Business Intelligence & Operations

Supervisor : Vice President, Business Strategy & Operations

Job Classification : Full Time

Job Type : Exempt

Summary:

The Director of Digital Fan Growth is responsible for developing and executing strategies to drive new fans into the team’s data ecosystem as well as deepening relationships and driving business outcomes from existing fans through targeted, automated and connected digital fan journey campaigns across email, SMS, website, app and paid media.

This role sits at the intersection of business intelligence, fan data platforms, paid media and marketing technology, ensuring every campaign is coordinated, data-driven, and optimized across the full fan journey. This individual will own campaign execution and end-to-end platform orchestration to deliver timely, personalized and relevant digital communications to our fans.

This role will manage people and collaborate closely with Ticket Sales, Partnerships, Brand Marketing & Content, Community Engagement and Business Intelligence & Operations to deliver measurable business results across the organization. The ideal candidate combines strategic leadership with hands-on execution and thrives in a fast-paced, high-performance sports and entertainment environment.

Responsibilities:

• Develop and manage the organization’s direct-to-fan communications calendar across email (Salesforce Marketing Cloud), SMS, mobile app, website, paid advertising, arena, and broadcast channels
• Collaborate cross-functionally to support campaign requests by providing recommendations on audience targeting, platform mix, automations and KPI tracking
• Lead end-to-end campaign execution, including ideation, creative requests, copywriting, audience segmentation, channel distribution planning, timelines, and reporting
• Identify new opportunities for audience growth, customer acquisition, and digital innovation
• Draft, review, and deploy direct-to-consumer communications to ensure messaging, creative, audiences, formatting, and tone align with brand guidelines
• Oversee request management of graphics, video, and website assets used for direct-to-fan marketing campaigns
• Monitor campaign KPIs and contribute insights that improve engagement, conversion, retention, and return on ad spend (ROAS)
• Manage the operations of multi-channel campaign automations with support from Vice President and the Business Intelligence team
• Support digital fan growth initiatives intended to increase engagement, sales, lead acquisitions, buyer retention, and return on ad spend
• Contribute to strategic initiatives and special projects assigned by the Vice President of Business Strategy & Operations

Qualifications:

• Bachelor’s degree in business, marketing, communications, or related experience
• Minimum of 5 years of lifecycle/performance marketing, digital advertising or related experience is preferred
• Demonstrated expertise using marketing technology platforms, particularly Salesforce Marketing Cloud preferred
• Proven success in executing targeted, automated and multi-channel digital campaigns that drive sales, build customer loyalty, and generate strong ROI
• Knowledge of performance marketing channels such as Meta, Google Ads, Connected TV, Paid Search, LinkedIn, SMS, and website is preferred
• Exceptional attention to detail and advanced writing/communication skills including written, verbal, presentation, and interpersonal
• Proven ability to lead and complete complex projects from start to finish
• Strong sense for creative design and adherence to brand guidelines
• Excellent project management, organization, and problem-solving skills
• Proficient understanding of both the creative and data-driven elements of a marketing campaign
• Self-starter who thrives in a fast-paced environment
• Ability to work flexible hours, including evening, weekends, and holidays, as needed

The expected range of annual salary/hourly rate and potential commission, if applicable, is included below. Where an employee or prospective employee is paid within this/these range(s) will depend on, among other factors, actual ranges for current/former employees in the subject position, market and industry considerations, budgetary considerations, tenure, performance, and standing with the company (applicable to current employees), as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Annual Salary Range: $110,000.00 - $130,000.00

Banner Seventeen, LLC is an Equal Employment Opportunity Employer. All employees and applicants for employment are afforded equal opportunity in every area of hiring and employment without regard to race, color, religion, creed, sex, pregnancy (and pregnancy related conditions), gender identity or expression, citizenship status, national origin, ancestry, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, familial status, status as a victim of domestic violence, military or veteran status, or any other category protected under applicable federal, state, or local law.

About Company:

Throughout the Boston Celtics’ storied history, they have long stood for equality and respect, including drafting the first African American player, hiring the first African American coach, and playing the first all-black starting five. The Celtics have won a record 18 NBA Championships spanning six decades, including eight in a row from 1959-1966, and winning their most recent in 2024. In addition, 52 former Celtics players, management, coaches, or staff have been inducted into the Naismith Memorial Basketball Hall of Fame. The team has been operating under local ownership since 2002.