Director, Digital Advertising

Pluspr; Arlington (VA); Hybrid; USD 80,000 - 130,000; Full time

Job summary

A leading digital communications firm in Arlington is seeking a Digital Advertising Director to optimize ad operations and drive strategy for high-profile advocacy campaigns. This role involves overseeing campaign performance, managing large ad budgets, and innovating within a fast-paced digital environment to ensure client success.

Benefits

Competitive compensation

Year-end bonus opportunity

Paid parental leave

Paid vacation

Paid sick leave

Employer subsidy for commuter expenses

Qualifications

• 3-6 years of relevant digital advertising experience.
• Experience managing $5 million in ad spend.
• Past agency experience preferred.

Responsibilities

• Oversee ad operations and optimize video/display campaigns.
• Lead strategy for programmatic media buys.
• Develop and implement a data-driven performance approach.

Skills

Attention to detail

Communication

Analytical skills

Tools

CM360

Google Ads

Meta Ads

The Trade Desk

StackAdapt

Excel

Job description

The Company:

PLUS Communications is a full-service communications firm based in Arlington, Virginia. PLUS Communications leads award-winning campaigns integrating public affairs, corporate communications, digital, advertising and media buying. PLUS means more!

PLUS Communications is seeking a creative and hard-working Digital Advertising Director to join our fast-growing digital practice to help top-tier advocacy campaigns and organizations win, every day.

Your day in this position may include:

• Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
• Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
• Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
• Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
• Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

This job may be for you, if you:

• Enjoy working in a fast-paced environment that follows the breaking news cycle and demands of an always on digital age. Some evening and weekend work should be expected.
• Maintain a positive, can-do attitude with a willingness to go above and beyond assigned responsibilities to learn and grow.
• Possess a meticulous attention to detail with the ability to deliver consistent, error-free work.
• Have a demonstrated ability to hit tight deadlines while juggling multiple requests and projects.

What we require:

• At least 3-6 years of relevant experience in the digital advertising space. Past agency experience is a plus.
• Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and StackAdapt. Demonstrated equivalent experience is accepted.
• Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work.
• Experience handling $5 million in advertisement spending.

We offer competitive compensation with an opportunity for a year-end bonus. Medical, dental, vision, 401k, and life insurance. We also offer a paid parental leave program, paid vacation, paid sick leave and employer subsidy for commuter expenses. In addition, we have a hybrid work environment.

PLUS Communications is an Equal Employment Opportunity (EEO) employer.