Director, Demand Generation & Growth

CEI; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

CEI is seeking a high-impact Director of Revenue Marketing to lead demand generation, ABM, and integrated campaigns in support of global growth. You will align marketing with sales, running data-driven programs to create and accelerate pipeline across enterprise accounts.

Dallas-based with remote U.S. options, you will shape the commercial engine behind CEI's AI-led growth, spearheading DARTS-powered demand generation and executive engagement initiatives.

Qualifications

• 10+ years of progressive B2B demand generation or revenue marketing experience.
• Demonstrated success creating pipeline in complex enterprise buying environments.
• Strong ABM experience, including buying-group and executive engagement.
• Experience partnering with enterprise sales teams and senior leaders.
• Ability to move between strategy, hands-on execution, analysis, and optimization.
• Strong commercial judgment, analytical skills, and executive communication.
• Experience managing agencies, budgets, and integrated multi-channel programs.

Responsibilities

• Build and execute quarterly and annual demand plans aligned to revenue priorities.
• Own marketing-sourced and marketing-influenced pipeline performance.
• Drive opportunity creation and progression across strategic accounts.
• Partner with sales to improve account coverage, conversion, and follow-up.
• Create executive engagement programs that open and accelerate high-value opportunities.
• Design and scale CEI's tiered ABM model across 1:1, 1:few, and targeted 1:many motions.
• Orchestrate executive outreach, digital, content, events, partner, and sales activation.
• Equip sellers with account intelligence, tailored points of view, and opportunity-specific plays.
• Lead high-value programs that generate executive conversations, opportunities, and pipeline.
• Initial priorities may include ERP modernization campaigns and AI operationalization campaigns.
• Partner-funded initiatives and executive engagement programs.
• Website and landing-page conversion programs supporting U.S. and international growth.
• Help build CEI's DARTS-powered demand generation engine, with CEI operating as Client Zero.
• Implement AI-enabled workflows with marketing, sales, operations, and platform teams.

Skills

B2B demand generation

Enterprise marketing

ABM

Sales alignment

Executive communication

Agency management

Analytics

Tools

Marketing automation platforms

CRM systems

Job description

Build the revenue engine behind CEI's next chapter of AI-led growth

Dallas, TX preferred | Remote U.S. considered | Reports to the Chief Marketing Officer

About CEI

CEI helps organizations modernize, transform, and reinvent how work gets done through AI, intelligent platforms, engineering excellence, and business transformation. We are building a differentiated position around the Human-Centered Agentic Enterprise and an AI-powered demand generation engine using DARTS.

The Opportunity

This is a hands-on revenue marketing leadership role, not a traditional campaign-management position. The Director will connect strategy, target-account activation, sales partnership, and performance analytics to measurable pipeline and business growth.

What You'll Own

Revenue and Pipeline Growth

• Build and execute quarterly and annual demand plans aligned to revenue priorities.
• Own marketing-sourced and marketing-influenced pipeline performance.
• Drive opportunity creation and progression across strategic accounts.
• Partner with sales to improve account coverage, conversion, and follow-up.
• Create executive engagement programs that open and accelerate high-value opportunities.

Account-Based Marketing

• Design and scale CEI's tiered ABM model across 1:1, 1:few, and targeted 1:many motions.
• Create account-prioritization frameworks, buying-group maps, and engagement strategies.
• Orchestrate executive outreach, digital, content, events, partner, and sales activation.
• Equip sellers with account intelligence, tailored points of view, and opportunity-specific plays.

Integrated Campaign Leadership

Lead high-value programs that generate executive conversations, opportunities, and pipeline. Initial priorities may include:

• ERP modernization campaigns, including Navision and related legacy-platform opportunities.
• AI operationalization and transformation assessment campaigns.
• Partner-funded initiatives and executive engagement programs.
• Website and landing-page conversion programs supporting U.S. and international growth.

AI-Powered Demand Generation

• Help build CEI's DARTS-powered demand generation engine, with CEI operating as Client Zero.
• Implement AI-enabled workflows with marketing, sales, operations, and platform teams.
• Improve signal sensing, account intelligence, personalization, campaign velocity, and sales follow-up.
• Create reusable playbooks, document outcomes, and contribute to future commercialization.

Sales Partnership and Revenue Operations

• Lead a regular marketing and sales pipeline cadence focused on account movement and next actions.
• Partner on account selection, campaign planning, forecast inputs, and opportunity acceleration.
• Use funnel analysis, attribution, and investment performance to optimize the growth portfolio.
• Translate data into concise executive insights and recommendations.

Geographic and Partner Growth

• Support focused growth initiatives in Dallas, Mexico, the United Kingdom, and Nordic markets.
• Test entry motions using ABM, localized campaigns, executive programs, and ecosystem partners.
• Collaborate with strategic technology partners on co-marketing and co-sell opportunities.

Qualifications

Required

• 10+ years of progressive B2B demand generation or revenue marketing experience.
• Demonstrated success creating pipeline in complex enterprise buying environments.
• Strong ABM experience, including buying-group and executive engagement.
• Experience partnering with enterprise sales teams and senior leaders.
• Ability to move between strategy, hands-on execution, analysis, and optimization.
• Strong commercial judgment, analytical skills, and executive communication.
• Experience managing agencies, budgets, and integrated multi-channel programs.

Preferred

• Enterprise technology, AI, cloud, data, software engineering, consulting, or professional-services experience.
• Familiarity with AI-enabled marketing, workflow automation, and modern GTM systems.
• Experience supporting category creation, new offers, or positioning launches.
• International or multi-market campaign experience.

Why Join CEI?

• Build a demand capability with direct visibility to executive leadership.
• Shape the commercial engine behind a differentiated enterprise AI position.
• Pioneer DARTS-enabled demand generation with CEI as Client Zero.
• Connect brand, category, account engagement, and pipeline into one measurable system.
• Make a visible contribution to growth across offerings, accounts, and markets.