Director, Demand Generation

Cybersecurity Marketing Society; United States; Remote; USD 180,000 - 230,000; Full time

Job summary

IRONSCALES is seeking a high-visibility marketing leader to own and accelerate demand generation for a breakout cybersecurity brand. You will craft and execute end-to-end demand strategy across multiple GTMs, build ABX programs with Sales, and lead a small team and agency partners.

You will drive funnel growth, optimize channels, and scale the ABM platform and tech stack. Expect autonomy, performance accountability, and a right-sized team to deliver aggressive growth.

Qualifications

• Proven track record in building demand programs from scratch and scaling them.
• Experience at director level with revenue impact and growth-stage scale.
• Able to lead by doing and drive measurable pipeline results.
• Strong ability to manage external agencies and partners.

Responsibilities

• Own the demand strategy across the full funnel and multiple go-to-market motions.
• Build and scale ABX programs with Sales and priority accounts.
• Develop lead lifecycle programs to maximize conversion and pipeline.
• Expand and optimize the channel mix including paid, email, ABM, webinars.
• Oversee ABM platform and marketing tech stack for segmentation and reporting.
• Own demand reporting and forecasting in collaboration with RevOps.
• Leverage AI and automation to scale output while reducing headcount growth.
• Lead a small team and manage agency/contractor relationships.
• Align with Sales on account prioritization and SLAs.

Skills

Demand generation

ABM strategy

Team leadership

Agency management

AI in marketing

Tools

ABM platform

Marketing automation

CRM (e.g., Salesforce)

Job description

About IRONSCALES

IRONSCALES is an AI-powered email and communications security platform. We protect organizations from phishing, business email compromise, account takeover, deepfakes, and GenAI-powered attacks that bypass Microsoft 365, Google Workspace, and legacy email gateways. Our platform pairs Adaptive AI and agentic automation, including Themis, our AI virtual SOC, with a global community of more than 35,000 security professionals across 17,000 organizations and 3,500 MSP partners. Our mission is to secure trust for business communications.

Why This Matters

Email security has never mattered more than it does today. Email is still the number one way attackers get in, and the stakes have never been higher. The demand for what we do is exploding, and the field is wide open for the platform that gets ahead of the threat instead of chasing it. That is us.

$4.8M

Average cost of a breach today

73%

Of SMBs are not fully confident in their current protection

$38B+

Market size, and growing fast

Is This You?

Read the following. If you keep nodding, keep reading.

· You have built demand programs from scratch, scaled them, and have the data to back it up.

· You have done this at the director level, and you can point to the revenue leap you helped drive, the kind of scale that carries a growth-stage company into its next tier.

· You lead by doing. You are as sharp in the campaign build as you are in an executive pipeline review.

· You do what you say you will do, and you are straight about what is and isn't working.

· You move fast, think in systems, and turn marketing activity into measurable revenue.

Yes? If you are motivated by high autonomy, high visibility, leading a small team, and having an outsized impact on a company, this is exactly the breakout role where a proven director grows into a senior leader.

The Opportunity

This is a rare one: a chance to own and build the demand engine for a challenger brand as its market breaks open. Demand generation is where our next stage of growth gets built, and this role owns how we build and convert pipeline end to end. You will not inherit someone else's playbook. You will write the one that takes us to the next stage.

We run more than one go-to-market motion, and you own the strategy that makes them work as one engine and generates the fuel for our Sales machine. It is a high-autonomy, high-visibility player-coach role. You will lead a small team and agency partners, and you will also be in the work: running campaigns, drafting creative, and digging into the data yourself. Our growth goals are aggressive, and you will have both the room to run and the accountability that comes with it. You should want both going in.

Our buyers are security practitioners, and the way they find vendors is shifting. More of them are surfacing shortlists through AI assistants and generative search before they ever run a Google query. We want someone who understands this changing top-of-funnel and actually uses AI day to day, building workflows and automation that let a lean team punch above its weight.

What You'll Own

· The number. Marketing-sourced and influenced pipeline, and the model behind it: channel mix, spend, conversion, CAC, and stage-by-stage targets.

· The engine. The demand strategy, the ABM platform and broader tech stack, and the programs and playbooks that scale behind them.

· The budget. You own it and you defend it.

· The team. A small team and a portfolio of agency partners you lead, grow, and get leverage from.

What You'll Do

· Own the demand strategy across the full funnel: top-of-funnel programs, mid-funnel nurture, and pipeline acceleration, across every go-to-market motion at once so they work as one engine.

· Build and scale ABX programs against priority verticals and named accounts, in partnership with Sales.

· Build and refine lead lifecycle programs: scoring, routing, nurture, and follow-up that maximize conversion and pipeline contribution.

· Expand and optimize the channel mix: paid, email, ABM, lifecycle and nurture, webinars, content syndication, and partner-led demand.

· Own and optimize the ABM platform and broader demand-gen tech stack to drive segmentation, targeting, execution, and reporting.

· Own demand reporting and forecasting: pipeline contribution, conversion, CAC, channel ROI, attribution, and forecast accuracy. Partner with RevOps and Marketing Operations on measurement, data quality, and the systems behind it.

· Use AI and automation across campaign builds, personalization, and reporting to scale output without scaling headcount at the same rate, and track how AI-driven discovery is reshaping how security buyers find vendors.

· Lead and develop a small team, and manage a portfolio of agency and contractor relationships.

· Align tightly with Sales and SDR leadership on account prioritization, lead flow, SLAs, and pipeline reviews.