Director, Demand Generation

Vimly Benefit Solutions, Inc.; Seattle (WA); On-site; USD 150,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

401(k) Retirement Plan

PTO 20 days

Job summary

Vimly Benefit Solutions is seeking a hands-on marketing leader to build and run demand generation from the ground up. As a department of one, you'll own the full marketing function, focusing on generating and accelerating pipeline through ABM in a competitive market.

You will own end-to-end demand gen strategy (email, paid, content, webinars), design ABM programs for enterprise accounts, and collaborate with leaders to set priorities while managing budget, tools, and vendor relationships.

Qualifications

• 5+ years of B2B marketing experience with a strong track record in demand generation and ABM, ideally at a SaaS or technology company.
• Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars) and managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot.
• Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline.
• Comfortable operating as a team of one, balancing strategic planning with day-to-day campaign execution in a fast-paced, resource-constrained environment.

Responsibilities

• Own end-to-end demand generation strategy and execution, including email, paid, content syndication, and webinar programs that build qualified pipeline in a tight, competitive market.
• Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts, aligning content and outreach with sales priorities to accelerate deal velocity.
• Serve as Vimly’s sole marketing function, collaborating with department heads in setting priorities across brand, content, and demand generation while managing the marketing budget, tools, and vendor relationships.
• Partner closely with sales leadership to define and refine target account lists, track pipeline and revenue contribution, and continuously optimize campaigns based on performance data.

Skills

Demand generation

ABM

Marketing automation

Multi-channel campaigns

Sales alignment

Tools

HubSpot

Marketo

6sense

Pardot

Job description

Position Title: Director Demand Generation (Full Time / Exempt)

Who’ll You Report To: Chief Executive Officer

Job Description

Vimly is looking for a hands-on marketing leader to build and run demand generation from the ground up. As a department of one, you'll own the full marketing function, but your primary focus will be generating and accelerating pipeline through targeted demand generation and account-based marketing (ABM) programs in a competitive market. This is a high-ownership role for someone who wants to build a marketing engine, not just manage one.

Job Responsibilities:

• Own end-to-end demand generation strategy and execution, including email, paid, content syndication, and webinar programs that build qualified pipeline in a tight, competitive market.


• Design, launch, and manage account-based marketing (ABM) programs for target enterprise accounts, aligning content and outreach with sales priorities to accelerate deal velocity.


• Serve as Vimly’s sole marketing function, collaborating with department heads in setting priorities across brand, content, and demand generation while managing the marketing budget, tools, and vendor relationships.


• Partner closely with sales leadership to define and refine target account lists, track pipeline and revenue contribution, and continuously optimize campaigns based on performance data.

Qualifications:

• 5+ years of B2B marketing experience with a strong track record in demand generation and account-based marketing (ABM), ideally at a SaaS or technology company.


• Hands-on experience planning and running multi-channel campaigns (email, paid media, content, webinars) and managing marketing automation and ABM platforms such as HubSpot, Marketo, 6sense, or Pardot.


• Proven ability to partner closely with sales to build and execute account-based strategies that generate and accelerate pipeline.


• Comfortable operating as a team of one, balancing strategic planning with day-to-day campaign execution in a fast-paced, resource-constrained environment.

What Will Help You Excel

• Alignment with Vimly’s core values and strategic goals.


• Solid organizational skills along with an aptitude for information technology.


• Leadership abilities; influencing and galvanizing others to follow you toward a solution.


• Strong interpersonal written and oral communication skills.


• Demonstrated ability to provide excellent internal and external customer service.


• Detail oriented with excellent organizational skills and an aptitude for information technology.


• Adaptable, flexible, and able to work well under ambiguity.


• Ability to work independently with minimal daily direction from manager.


• Experience working in a fast-paced environment similar to a high-tech start-up.

What We Offer

Base salary: $150,000 - $160,000. Eligible for annual bonus earnings, up to 15% of annual salary. Actual compensation offered may vary depending upon many factors, including a candidate’s skills, qualifications, experience, and location.

• Medical, Dental and Vision Coverage


• 401(k) Retirement Plan


• 20 PTO days accrued within the first year (includes sick time)


• 12 holidays per year, Diversity Time Off and Paid Volunteer Time Off


• Life and AD&D Insurance


• Long-term and Short-term Disability Insurance


• Voluntary Life Insurance


• Voluntary Long-Term Care (LTC) insurance


• Voluntary Pet Insurance


• Voluntary Legal Plan


• Health Savings Account (HSA)


• Flexible Spending Accounts (FSA)


• AFLAC Voluntary Benefits


• MetLife Voluntary Benefits


• Employee Assistance Program

Vimly Benefit Solutions is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Vimly is also committed to the full inclusion of all qualified individuals. As part of this commitment, Vimly will ensure that persons with disabilities are provided reasonable accommodations. Vimly is prepared to modify or adjust the job application process, or the job or work environment, to make reasonable accommodations to the known physical or mental limitations of the applicant or employee, unless the accommodation to impose is an undue hardship. If reasonable accommodation is needed, please contact [e-mail].