Director, Demand Generation

Datadog,; New York (NY); Hybrid; USD 188,000 - 251,000; Full time

Job summary

A leading company in technology is seeking a Director of Demand Generation to drive user acquisition and revenue growth through innovative digital marketing strategies. The successful candidate will lead a team of marketers, optimize campaigns, and collaborate with senior leadership to achieve ambitious goals. This role requires a strong data-driven approach with expertise in analytics tools and digital channels. The company offers a competitive salary and comprehensive benefits in a hybrid workplace.

Benefits

Generous benefits package

New hire stock equity (RSUs)

Continuous career development opportunities

Product training

Internal mentor and buddy program

Friendly and inclusive culture

Qualifications

• 8+ years of experience in digital marketing.
• Proven ability to lead marketing teams.
• Strong proficiency in marketing analytics.

Responsibilities

• Develop and execute strategies for paid digital channels.
• Oversee planning and optimization of performance marketing campaigns.
• Analyze campaign performance to maximize ROI.

Skills

Digital marketing

User acquisition

Data-driven approach

Campaign optimization

Tools

Google Analytics

Tag Manager

Job description

Datadog is looking for a Director of Demand Generation to help lead our growth marketing efforts, developing and executing data-driven strategies to drive user acquisition, conversion, and revenue growth across all digital paid channels. Leading a team of digital marketers, you’ll oversee the planning, implementation, and optimization of performance marketing campaigns globally across platforms such as Google Ads, Meta, LinkedIn, programmatic, affiliate, and other paid digital channels. Reporting into the Senior Director of Demand Generation, and collaborating closely with senior leadership, field marketing, product marketing, creative, and sales teams, you'll align marketing strategies with business objectives to accelerate Datadog’s success globally. You thrive in analyzing metrics, identifying trends, and optimizing campaigns to achieve aggressive revenue targets.

At Datadog, we place value in our office culture - the relationships and collaboration it builds, and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What You’ll Do:

• Develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, retention, and revenue growth globally
• Lead and mentor a team of 10+ marketers, setting KPIs and ensuring strong execution
• Analyze campaign performance and optimize based on data insights to maximize ROI
• Manage and allocate marketing budgets with a focus on efficiency and growth
• Partner with product, data, and creative teams to refine targeting, messaging, and channel mix across varying markets.
• Leverage A/B testing, CRO, and automation tools to scale and improve performance

Who You Are:

• Proven ability to build and lead high-performing marketing teams with empathy, clarity, and a focus on delivering outcomes
• 8+ years of experience in digital marketing, growth marketing, user acquisition, and demand generation strategies, with experience in the B2B tech industry
• Expertise in launching and managing campaigns across multiple channels (social, display, search, web) and ad platforms (Google Ads, LinkedIn, Facebook), as well as experience with tag management, offline conversion tracking, etc.
• Strong proficiency in marketing analytics tools as Google Analytics and Tag Manager
• Familiarity with audience segmentation and the ability to tailor strategies to global audiences is highly preferred
• Data-driven approach to marketing, with proficiency in reporting, testing, and optimizing KPIs with an eye on conversion rates and revenue growth

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. That's okay. If you’re passionate about technology and want to grow your skills, we encourage you to apply.

Benefits and Growth:

• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Product training to develop an in-depth understanding of our product and space
• Best in breed onboarding
• Internal mentor and buddy program cross-departmentally
• Friendly and inclusive workplace culture

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is: $188,000 — $251,000 USD

About Datadog:

Datadog (NASDAQ: DDOG) is a global SaaS business, delivering a rare combination of growth and profitability. We are on a mission to break down silos and solve complexity in the cloud age by enabling digital transformation, cloud migration, and infrastructure monitoring of our customers’ entire technology stacks. Built by engineers, for engineers, Datadog is used by organizations of all sizes across a wide range of industries. Together, we champion professional development, diversity of thought, innovation, and work excellence to empower continuous growth. Join the pack and become part of a collaborative, pragmatic, and thoughtful people-first community where we solve tough problems, take smart risks, and celebrate one another. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is anAffirmative ActionandEqual Opportunity Employer and is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and more. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Your Privacy:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’sApplicant and Candidate Privacy Notice.