Director, Demand & Channel Marketing

K & N Engineering Inc; Grand Prairie (TX); Hybrid; USD 160,000 - 180,000; Full time

Job summary

K&N Engineering is seeking a Director of Demand & Channel Marketing in Grand Prairie, TX to lead demand generation and channel marketing across its vehicles business unit. The role translates brand strength, product innovation, and commercial priorities into measurable consumer demand and growth.

Reporting to the VP & General Manager of Vehicles, you will partner with Brand Marketing, Sales, E‑Commerce, and key retail channel partners to deliver an integrated go-to-market strategy across direct

Qualifications

• Bachelor’s degree or higher in marketing, business, communications, e-commerce, or related field.
• Strong experience across performance marketing, digital commerce, lifecycle/CRM, retail, or omnichannel marketing with a demonstrated ability to drive acquisition, conversion, and retention.
• Excellent analytical and commercial capabilities, including managing marketing investments against measurable outcomes.

Responsibilities

• Lead performance marketing across paid digital channels to drive consumer demand, acquisition, conversion, and revenue.
• Oversee lifecycle marketing, CRM, email, SMS, and re-engagement strategies to improve engagement and lifetime value.
• Drive profitability by optimizing digital commerce, merchandising, and promotions across platforms.

Skills

Performance marketing

Digital commerce

Lifecycle/CRM

Retail marketing

Omnichannel marketing

Analytics

Education

Bachelor's degree in marketing, Business, Communications, E‑Commerce, or related field

Job description

Job DetailsJob Location: Grand Prairie, TX 75050Salary Range: $160,000.00 - $180,000.00 Salary/yearK&N Engineering is seeking a Director, Demand & Channel Marketing, to lead demand generation and channel marketing across its vehicles business unit. This role will be responsible for translating K&N's brand strength, product innovation, and commercial priorities into measurable consumer demand, conversion, and profitable growth.

Reporting to the Vice President & General Manager of Vehicles, this leader will partner closely with Brand Marketing, Sales, Sales Operations, Product, E-Commerce, and key retail channel partners to deliver an integrated go-to-market approach across K&N's direct and retail channels.

The Director, Demand & Channel Marketing, will lead Performance and Lifecycle Marketing, Digital Commerce, Retail Content and Merchandising, and Retail Marketing Partnerships. We are looking for a commercially minded marketing leader who combines strong consumer instincts with data-driven decision-making and a bias toward execution & profitable growth.

Key Responsibilities

Performance & Demand Marketing

• Lead performance marketing across paid digital channels to drive consumer demand, acquisition, conversion, and revenue.
• Optimize marketing investment and effectiveness through performance data, KPIs, and partnership with Brand Marketing.

Lifecycle Marketing

• Lead CRM, email, SMS, and customer re‑engagement strategies across the consumer lifecycle.
• Leverage segmentation, first‑party data, and consumer insights to increase engagement, repeat purchase, and customer lifetime value.

Website Sales & Digital Commerce

• Drive profitable growth through K&N's digital assets, optimizing the consumer journey from discovery through conversion across digital platforms
• Partner cross‑functionally and leverage analytics and testing to improve merchandising, promotions, conversion, and overall digital commerce performance.

Retail Content, Digital Shelf & Merchandising

• Lead K&N's retail content, digital shelf, planogramming, and retail merchandising strategy and execution across key retail and e-commerce channels.
• Partner across Sales, Product, and Brand Marketing to strengthen product presentation, discoverability, new product execution, consumer education, and conversion.

Retail Partnership & Marketing Engagement

• Partner with Sales and strategic retail customers to develop marketing programs that drive consumer demand, engagement, and sell‑through.
• Lead retail marketing and investment planning with sales across media, digital activation, promotions, merchandising and content, with clear…

Commercial & Go‑to‑Market Leadership

• Translate vehicles business…

Qualifications

• Bachelor’s degree in marketing, Business, Communications, E‑Commerce, or related field with 10+ years of progressive marketing and leadership experience.
• Strong experience across performance marketing, digital commerce, lifecycle/CRM, retail, or omnichannel marketing with a demonstrated understanding of consumer acquisition, conversion, and retention.
• Strong analytical and commercial capabilities, including managing marketing investments against measurable business outcomes.
• Automotive aftermarket, enthusiast, consumer products, durable goods, or similar channel‑driven industry experience preferred.
• Proven ability to lead teams and partner effectively across sales, marketing, e‑commerce, and major retail customers; experience developing joint marketing or retail activation programs preferred.

What We’re Looking For

• A commercially minded marketing leader who connects brand, consumer, channel, and conversion to drive measurable growth.
• Strategic thinker with a strong bias toward execution and results.
• Data‑driven leader who uses consumer insights and KPIs to guide decisions and investment.
• Collaborative partner who builds alignment across functions and key retail customers.
• Proven people leader who creates accountability and thrives in a fast‑moving, highly cross‑functional, performance‑driven environment.

Location Information

• Open to remote work from one of these states:CA, DE, FL, GA, IL, IN, KS, MI, MN, NC, NJ, NV,NY, OH, OK, OR, TX, UT, VA, or WI
• Option for this person to sit onsite or work hybrid from either Corona, CA or Grand Prairie, TX

About K&N

For more than five decades, K&N has built one of the most recognized performance brands in the automotive aftermarket. Our products serve consumers who care deeply about their vehicles, performance, protection, and driving experience.

The Director, Demand & Channel Marketing, will play an important role in K&N's continued growth, connecting our brand and product innovation to consumers, strengthening our retail partnerships, and converting demand into sustainable commercial performance.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.