Director de ventas

Bo Lacey Construction Llc; Mansfield (OH); On-site; USD 100,000 - 200,000; Full time

Benefits offered by this job

401(k)

Employee discounts

Health insurance

Paid time off

Job summary

Bo Lacey Construction seeks a high-energy Sales Manager to lead and grow a field-based residential sales team. You will coach, run appointments, and ensure the team delivers strong results in a dynamic exterior contracting business.

You will report to senior leadership and own the sales metrics while building a culture of accountability and continuous improvement on the field.

Qualifications

• Proven experience leading a sales team and coaching salespeople.
• B2C experience is required.
• High-ticket residential or in-home sales experience preferred.
• Strong KPI, forecasting, and CRM experience.

Responsibilities

• Lead, coach, and grow a residential sales team of 16–20 professionals.
• Conduct field coaching and ride-alongs to improve closing.
• Own the sales number and monitor metrics such as close rate and revenue per appointment.
• Build accountability with daily huddles, scorecards, and forecasts.
• Recruit and develop top talent with recruiting and training teams.

Skills

Sales team leadership

B2C sales

High-ticket residential sales

One-call-close

CRM experience

Recruiting & onboarding

Field presence

Tools

CRM software

Job description

Benefits:

• 401(k)


• Employee discounts


• Health insurance


• Paid time off

BO LACEY CONSTRUCTION — Sales Manager

Compensation: $100,000 Base Salary + Up to $100,000 in Performance Incentives (Up to $200,000 Total)

Tagline: Lead the Team. Own the Number. Coach in the Field.

Why Bo Lacey Construction?

We are an established, locally owned exterior contracting company with a rapidly growing bath division. Our ownership team is active daily. You will report directly to President Kevin Lacey, giving you direct access to senior leadership without corporate bureaucracy.

We provide:

• Strong company-generated lead flows.


• An established 10-step in-home sales process built on a one-day-close philosophy.


• Heavy corporate investments in marketing, lead generation, recruiting, and training.


• Support from an internal corporate sales trainer and outside professional training resources.


• An experienced leadership team.

The Position

This is a hands-on, field-based leadership role for a high-energy manager—not a desk job. You will lead, coach, and grow a residential sales organization of 16–20 professionals. You must learn, demonstrate, and enforce our system. You will earn team credibility by knowing how to run appointments, build value, handle objections, and close kitchen-table deals yourself when necessary.

What You’ll Own

• Lead the Team: Know who is performing or struggling and why. Set clear expectations, reward success, and fix performance issues early.


• Field Coaching & Ride-Alongs: Complete regular ride-alongs to observe presentations by new and experienced reps. Provide immediate post-appointment coaching on objection handling and closing to turn average reps into top performers.


• Own the Sales Number: Stay accountable for overall performance. Track and act on metrics: total sales, close rate, leads run, revenue per appointment, average job size, individual performance, segment performance, cancellations, financing, follow-ups, new-hire ramp-up, and sales certification.


• Build Accountability: Run daily huddles, weekly coaching, individual reviews, scorecards, pipeline reviews, forecasting, ride-along planning, new-hire development, sales certifications, CRM discipline, and performance improvement plans.


• Recruit & Develop: Partner with recruiting and training teams to interview, select, onboard, evaluate, and retain top talent to shorten ramp-up times and build future leaders.

Schedule Expectations

This is not a traditional 9-to-5 position. Residential sales happen when homeowners are free.

• Operates on a rotating A/B schedule matching the team.


• Requires evening availability, regular Saturdays, and occasional Sundays.


• Protects a sustainable routine with 2 consecutive days off each week (e.g., Sun/Mon one week, Sat/Sun the next).


• Offers daily flexibility; focus is on field presence rather than punching a clock at 8:00 or 9:00 AM.

Who We’re Looking For

A high-motor, competitive, and accountable B2C leader. Ideal candidates must have:

• Proven experience leading a sales team and coaching salespeople.


• Business-to-customer (B2C) experience (required).


• High-ticket residential or in-home sales experience (strongly preferred).


• Home improvement sales and one-call-close experience (preferred).


• Track record of improving close rates, understanding KPIs, and forecasting.


• Experience recruiting, onboarding, and using CRM systems.


• Strong communication, leadership presence, and willingness to spend significant time in the field.

Benefits & Compensation

• Base Salary: $100,000


• Performance Incentives: Up to $100,000 annually (tied to sales and organizational goals).


• Additional Benefits: Company vehicle, company card, and 401(k).