Director, CRM & Customer 360 Strategy

Holley Performance Products, Inc.; Bowling Green (KY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid time off and holidays

Employee Assistance Program (EAP)

Life insurance

Job summary

Holley Performance Brands is seeking a Director of CRM / Customer 360 to own the customer data, CRM platform, and lifecycle communications strategy. Lead email/SMS programs and drive revenue growth while building a unified Customer 360 view across Holley brands.

You will mentor a team of CRM and marketing tech specialists, partner with IT and analytics, and ensure compliance with CAN-SPAM/TCPA/CASL standards to deliver measurable outcomes.

Qualifications

• 8+ years in CRM, lifecycle/email marketing, or customer data management.
• 3-5 years in leadership managing teams and enterprise-scale programs.
• Proven track record consolidating fragmented customer data for a single view.

Responsibilities

• Own and evolve CRM strategy across Marketing, Sales, and Service.
• Lead email and SMS strategy for DTC and B2B across brands.
• Design loyalty programs to increase engagement and lifetime value.

Skills

Email strategy

SMS strategy

Deliverability

Personalization

Leadership

CRM integrations

Analytics

Education

Bachelor's in Marketing/Business/Communications

Master's degree a plus

Tools

Salesforce Marketing Cloud

Google Analytics

Excel

Job description

Holley Performance Brands is seeking a Director of CRM / Customer 360 to own the customer data, CRM platform, and lifecycle communications strategy. Lead email/SMS programs and drive revenue growth while building a unified Customer 360 view across Holley brands.

You will mentor a team of CRM and marketing tech specialists, partner with IT and analytics, and ensure compliance with CAN-SPAM/TCPA/CASL standards to deliver measurable outcomes.