Director, CRM & Communications Product Strategy

PowerToFly; San Jose (CA); On-site; USD 242,000 - 339,000; Full time

Job summary

Expedia Group is seeking a Director of Product Management to lead CRM and communications strategy, roadmap, and people development across email, push, SMS, in-product, and transactional channels.

This leader will partner with Engineering, Data, Marketing, Analytics, Legal, Privacy, and Operations to deliver compliant, measurable customer communications and drive AI-enabled engagement while building a high-performing team.

Qualifications

• 10+ years of product management experience with a Masters, or 12+ with a Bachelor.
• Significant product management experience leading multiple products, platforms, or interconnected capabilities within CRM, customer engagement, marketing technology, communications, data, or a related technical domain.
• Demonstrated experience managing, developing, and scaling product teams, including setting goals, decision rights, operating rhythms, and career-development plans.
• Experience owning product strategy and execution across a multi-product or platform scope, with accountability for prioritization, delivery, adoption, and measurable customer and business outcomes.
• Strong technical fluency across APIs, data models, integrations, identity, platform architecture, customer data, personalization, journey orchestration, experimentation, analytics, and privacy.
• Experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable enterprise platforms, along with familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real-world products.

Responsibilities

• Define and execute the product vision, strategy, roadmap, and investment priorities for CRM and customer communications products across email, push, SMS, in-product, transactional, and emerging channels.
• Lead the evolution of customer data, marketing automation, messaging, personalization, journey orchestration, experimentation, and analytics capabilities to deliver measurable customer and business outcomes.
• Partner with Engineering and Data teams to improve audience activation, identity, consent, preferences, suppression, data quality, measurement, APIs, integrations, data models, and platform architecture.
• Establish scalable product discovery, intake, prioritization, requirements, delivery, adoption, and operating practices that improve speed, quality, reliability, compliance, and customer experience.
• Evaluate build, buy, and configure decisions across Salesforce and comparable enterprise platforms while aligning stakeholders on priorities, tradeoffs, risks, and outcomes.
• Lead, coach, and develop a high-performing product team while safely integrating and operating AI/ML-enabled solutions that improve customer engagement and product-team effectiveness.

Skills

Product management

CRM experience

Data & analytics

AI/ML concepts

Cross-functional leadership

Education

Masters

Bachelor's degree

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

APIs

Job description

Expedia Group is seeking a Director of Product Management to lead CRM and communications strategy, roadmap, and people development across email, push, SMS, in-product, and transactional channels.

This leader will partner with Engineering, Data, Marketing, Analytics, Legal, Privacy, and Operations to deliver compliant, measurable customer communications and drive AI-enabled engagement while building a high-performing team.