Director, CRM & Communications Product Leadership

Expedia Group

San Jose (CA)

On-site

USD 242,000 - 339,000

Full time

13 days ago

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Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Employee Assistance Program

Wellness & travel reimbursement

Travel discounts

IATAN membership

Job summary

Expedia Group is seeking a Director of Product Management to lead CRM and customer communications strategy across email, push, SMS, and in-product channels. You will shape data-driven journeys, orchestration, and analytics while partnering with engineering, data, privacy, and operations teams.

You will manage a high-performing product team, drive prioritisation, and evaluate build/buy decisions across enterprise platforms such as Salesforce Marketing Cloud and Salesforce Data Cloud, with a focus

Qualifications

10+ years of product management experience with a Masters, 12+ with a Bachelors, or equivalent related professional experience.
Significant product management experience leading multiple products, platforms, or interconnected capabilities within CRM, customer engagement, marketing technology, communications, data, or a related technical domain.
Experience owning product strategy and execution across a multi-product or platform scope, with accountability for prioritization, delivery, adoption, and measurable customer and business outcomes.
Strong technical fluency across APIs, data models, integrations, identity, platform architecture, customer data, personalization, journey orchestration, experimentation, analytics, and privacy.
Experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable enterprise platforms, along with familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real-world products.

Responsibilities

Define and execute the product vision, strategy, roadmap, and investment priorities for CRM and customer communications products across email, push, SMS, in-product, transactional, and emerging channels.
Lead the evolution of customer data, marketing automation, messaging, personalization, journey orchestration, experimentation, and analytics capabilities to deliver measurable customer and business outcomes.
Partner with Engineering and Data teams to improve audience activation, identity, consent, preferences, suppression, data quality, measurement, APIs, integrations, data models, and platform architecture.
Establish scalable product discovery, intake, prioritization, requirements, delivery, adoption, and operating practices that improve speed, quality, reliability, compliance, and customer experience.
Evaluate build, buy, and configure decisions across Salesforce and comparable enterprise platforms while aligning stakeholders on priorities, tradeoffs, risks, and outcomes.
Lead, coach, and develop a high-performing product team while safely integrating and operating AI/ML-enabled solutions that improve customer engagement and product-team effectiveness.