Director, Creator Strategy & Partnerships

Major League Soccer, L.L.C.; New York (NY); On-site; USD 120,000 - 155,000; Full time

Benefits offered by this job

Competitive base salary

Total Rewards package: medical, dental

4 days in-office, 1 remote per week

Job summary

Major League Soccer seeks a Director, Creators to lead the league's creator ecosystem and influencer marketing initiatives. This role defines and executes a comprehensive creator strategy driving fan engagement and audience growth across digital platforms.

You will build scalable creator programs, partner with talent and agencies, and measure ROI across campaigns and tentpole moments. This role requires 8+ years in creator marketing and 3+ years leading teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Media.
• 8+ years of experience in creator marketing, influencer strategy, digital marketing, social media, or entertainment marketing.
• 3+ years managing high-performing teams.

Responsibilities

• Develop and lead MLS's long-term creator strategy aligned with brand, marketing, and business objectives.
• Build and manage relationships with creators, influencers, agencies, and talent managers.
• Design and execute creator campaigns supporting league initiatives, marquee events, tentpole moments, and season-long storytelling.
• Identify emerging creators and cultural trends to keep MLS at the forefront of digital innovation.
• Partner cross-functional departments on Creator programming and output.
• Create scalable frameworks for creator onboarding, contracts, content approvals, and performance reporting.
• Establish KPIs and measurement frameworks to evaluate creator performance, audience engagement, brand lift, and ROI.
• Manage, maintain and execute against creator budgets while ensuring efficient resource allocation.

Job description

Major League Soccer seeks a Director, Creators to lead the league's creator ecosystem and influencer marketing initiatives. This role defines and executes a comprehensive creator strategy driving fan engagement and audience growth across digital platforms.

You will build scalable creator programs, partner with talent and agencies, and measure ROI across campaigns and tentpole moments. This role requires 8+ years in creator marketing and 3+ years leading teams.