Director, Creator Marketing: Scale Elite Creator Programs

Bilt Rewards; New York (NY); On-site; USD 150,000 - 180,000; Full time

Benefits offered by this job

Equity stake in company

Health insurance

401k with match

Unlimited PTO

Team events

Job summary

Bilt Rewards in New York is seeking a Director of Creator Marketing to own and scale Bilt Originals. You will set strategy and roadmap for creator partnerships across tiers, platforms and formats, turning collaborations into measurable brand and business impact.

You will lead cross-functional teams, manage the program budget, and build systems for creator selection, contracting, briefing, and measurement to drive scalable outcomes.

Qualifications

• Bachelor's degree required.
• 7–8 years of experience in creator management with proven success.
• Proven creator strategies driving measurable outcomes beyond reach/engagement.
• Deep understanding of social platforms, formats, ecosystems and metrics.
• Experience owning budgets and negotiating partnerships (talent fees, usage rights).
• Strong analytical skills translating data into business insights.
• Experience building scalable creator programs and systems.
• High emotional intelligence and collaborative approach across stakeholders.
• Excellent organizational and project management skills.

Responsibilities

• Own the creator marketing strategy and roadmap for Bilt Originals across tiers, platforms, and formats.
• Lead end-to-end creator activations: deal mgmt, content pipelines, on-time delivery aligned to campaigns.
• Partner with growth and content teams to leverage creators across organic/paid social.
• Integrate creator content into brand campaigns and scale assets for paid and organic use.
• Own measurement strategy: KPIs, reporting, benchmarks using tools like Sprinklr and CreatorIQ.
• Build a high-quality creator ecosystem with long-term partnerships.
• Develop comprehensive briefs and guidelines for on-brand creator content.
• Manage creator budgets and investment strategy across fees, production, amplification, and events.
• Establish scalable contracting, usage rights, exclusivity, approvals, and safety practices.
• Co-manage exclusive events and experiences for creator community engagement.

Skills

Creator management

Budget ownership

Partnership negotiation

Analytics & insights

Stakeholder alignment

Program development

Project management

Emotional intelligence

Social platforms knowledge

Education

Bachelor's degree

Tools

CreatorIQ

Sprinklr

Job description

Bilt Rewards in New York is seeking a Director of Creator Marketing to own and scale Bilt Originals. You will set strategy and roadmap for creator partnerships across tiers, platforms and formats, turning collaborations into measurable brand and business impact.

You will lead cross-functional teams, manage the program budget, and build systems for creator selection, contracting, briefing, and measurement to drive scalable outcomes.