Director, Digital Health & Wellness

Zeno Group; New York (NY); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Be Kind to Your Mind program

401(k) plan

Paid time off & holidays

Job summary

Zeno Group in New York is seeking a Director, Digital Health & Wellness to lead digital and social strategy for healthcare, consumer health and biotech clients. You will partner with clients and cross‑functional teams to craft strategies that connect insights with engaging, compliant digital experiences.

The role emphasizes leadership, regulatory acumen, and collaboration across creative, analytics, web and account teams to drive growth and solve complex healthcare challenges.

Qualifications

• 6+ years of experience in digital strategy or related fields, preferably within healthcare, biotech or another regulated industry.
• Experience developing and leading digital and social strategies for healthcare, consumer health, biotech or other regulated brands.
• Strong understanding of healthcare communications and relevant regulatory processes, including MLR review, FDA guidelines and direct-to-patient communications.
• Strong understanding of social media, content and website strategy, with experience connecting digital channels across the audience journey.
• Experience translating audience research, social listening and performance data into clear strategic recommendations.
• Experience managing client relationships and providing strategic digital counsel to client stakeholders.
• Experience collaborating across creative, paid media, analytics, UX, web and integrated account teams.
• Strong writing, storytelling and presentation skills, with experience developing and presenting strategic recommendations.

Responsibilities

• Develop digital and social strategies for healthcare, consumer health and biotech clients, aligning with regulatory requirements.
• Translate insights and audience behaviors into actionable strategies for content, channels and engagement.
• Create integrated social, content and web experiences with cohesive user journeys and brand consistency across touchpoints.
• Lead audits, competitive analyses and trend research to identify opportunities and differentiation.
• Serve as a trusted digital advisor to clients, presenting recommendations and navigating platforms and regulations.
• Collaborate with creative, paid media, analytics, UX, web and account teams to deliver cohesive programs.
• Mentor and develop junior strategists and foster a collaborative work environment.
• Identify opportunities to grow client engagements and advance Zeno's Digital Health & Wellness capabilities.

Skills

Digital strategy

Social strategy

Healthcare communications

Regulatory compliance

Client counseling

Cross-functional collaboration

Team leadership

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description

Director, Digital Health & Wellness

Do you enjoy helping healthcare brands navigate an evolving digital landscape? Are you energized by developing digital experiences that educate and engage audiences while balancing creativity, strategy and the complexities of regulated communications?

As a Director, Digital Health & Wellness at Zeno, you will lead digital and social strategy for healthcare, consumer health and biotech clients. Working closely with clients and cross‑functional teams, you will develop strategies that connect audience insights, social media, content and digital experiences to help brands engage people in meaningful and compliant ways.

About The Role

• Digital Health Strategy & Program Leadership: Develop and lead digital and social strategies that connect audience needs with client business and communications objectives while navigating healthcare regulatory requirements.
• Audience Insights & Strategic Planning: Translate healthcare insights, audience behaviors, social listening and digital performance into actionable strategies that inform content, channel and engagement approaches.
• Social, Content & Digital Experience Strategy: Develop integrated strategies across social, content and web experiences, helping create cohesive user journeys and consistent brand experiences across digital touchpoints.
• Research & Digital Intelligence: Lead social audits, competitive analyses and trend research to identify audience behaviors, emerging opportunities and areas for differentiation.
• Client Leadership & Strategic Counsel: Serve as a trusted digital advisor to clients, leading strategic discussions, presenting recommendations and helping teams navigate evolving platforms, technologies and regulatory considerations.
• Integrated Communications & Collaboration: Partner across creative, paid media, analytics, web, UX and account teams to develop cohesive digital programs and ensure strategies translate effectively across channels.
• Team Leadership & Talent Development: Mentor and develop junior strategists while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Identify opportunities to expand client engagements, contribute to new business and help strengthen Zeno's Digital Health & Wellness capabilities through emerging trends, tools and best practices.

About You

• 6+ years of experience in digital strategy, social strategy, digital communications or related fields, preferably within healthcare, biotech or another regulated industry.
• Experience developing and leading digital and social strategies for healthcare, consumer health, biotech or other regulated brands.
• Strong understanding of healthcare communications and relevant regulatory processes, including MLR review, FDA guidelines and direct-to-patient communications.
• Strong understanding of social media, content and website strategy, with experience connecting digital channels across the audience journey.
• Experience translating audience research, social listening and performance data into clear strategic recommendations.
• Experience managing client relationships and providing strategic digital counsel to client stakeholders.
• Experience collaborating across creative, paid media, analytics, UX, web and integrated account teams.
• Strong writing, storytelling and presentation skills, with experience developing and presenting strategic recommendations.
• Experience leading complex workstreams and managing multiple client priorities.
• Experience mentoring and developing junior team members.
• Collaborative and adaptable leadership style with curiosity about healthcare, audience behaviors and emerging digital technologies.

Preferred Qualifications

• Experience supporting integrated healthcare programs across social, web, paid, earned and creator channels.
• Experience with social listening, audience intelligence, digital analytics or measurement platforms.
• Experience contributing to new business or organic client growth.
• Familiarity with AI‑enabled search, content and digital strategy tools and their implications for regulated healthcare communications.

Pay Range: $90,000 to $125,000/yr USD.

Level 06

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

Level 06

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue‑based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region‑specific benefits.

About Our Benefits

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long‑term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best‑in‑class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self‑care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non‑temporary employees in the US.

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job‑related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self‑identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.