EVP, Creator Marketing

Edelman Smithfield; New York, Northern (NY, KY); Hybrid; USD 185,000 - 275,000; Full time

Job summary

Edelman in New York seeks a U.S. Creator Market Lead to drive growth, partnerships and operational excellence for the Creator business in the U.S. Market.

You will partner with senior leadership to align regional priorities, accelerate Creator adoption and deliver integrated solutions that impact client outcomes. The role combines strategic market leadership with strong execution, leading market teams and shaping the Creator practice across North America.

Qualifications

• Experience leading market-level Creator initiatives and client partnerships.
• Proven ability to drive revenue growth and cross-functional leadership.
• Strong understanding of the creator economy and emerging technologies.

Responsibilities

• Execute the North American Creator vision and strategy within the US market, aligning with regional priorities.
• Own commercial performance and grow the Creator business revenue and profitability.
• Lead and develop senior Creator leaders and foster a high-performing culture.
• Manage priority market-level client relationships and expand Creator across client portfolios.
• Drive adoption of new Creator capabilities, AI-enabled solutions and innovations.

Skills

Creator Marketing

Influencer Marketing

Social Media

Integrated Marketing

Executive leadership

Job description

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

Position Overview

The U.S Creator Market Lead is responsible forleading the growth, commercial success and operational excellence of the Creator business within the U.Smarket. Reporting to theHead of Creator, North America, this role is accountable for executing the North American Creator vision at themarketlevel—driving business growth, strengthening client partnerships,leadingmarketteams and ensuring operational excellence. As the senior Creatorleader within themarket, theMarketLeadpartners with SVPleaders, practiceleadership and cross-functional teams to accelerate Creator adoption, unlock commercial opportunities and deliver innovative, integrated Creator solutions that drive measurable business impact. Serving as the critical link between North American strategy andmarketexecution, this role brings the regional vision to life while providingmarketintelligence, client insights and emerging trends that help shape the continued evolution of the North American Creator practice.

Key Responsibilities

Strategic Market Leadership

Execute the North American Creator vision and strategy within the USmarket, ensuring alignment with regional priorities and business objectives. Develop and deliver annualmarketplans that drive commercial growth, client impact and operational excellence. Champion the Creator vision across themarket, ensuring consistent adoption of regional priorities, operating standards and best practices. Identify emergingmarkettrends, client needs and competitive opportunities, providing insights that inform the ongoing evolution of the North American Creator strategy. Partner closely with the Head of North America & Global Creator Expansion to alignmarketpriorities with regional business objectives.

Commercial Growth & BusinessLeadership

Own the commercial performance of the Creator business within themarket, driving sustainable revenue growth and profitability. Build and maintain a strong commercial pipeline through proactive business development and strategic client expansion. Identify opportunities to expand Creator acrossmarket-level clients, sectors and integrated offerings. Partner withMarketleads, BusinessLeads and Practice Chairs to unlock new business opportunities and strengthen Creator’s role within integrated client solutions. Monitormarketperformance and recommend strategic investments to accelerate growth.

Leadership & Organizational Excellence

Lead and inspire the Creator organization within themarket, fostering a high-performing, collaborative and innovative culture. Alignmarketleadership teams around shared business priorities and strategic objectives. Partner with SVPleaders to drive accountability, collaboration and operational excellence. Coach and develop senior Creatorleaders while strengthening succession planning and future capability. Promote collaboration and knowledge sharing across teams, practices and North Americanmarkets.

Client &MarketLeadership

Own strategic Creator relationships across prioritymarket-level clients, serving as the senior Creator advisor within themarket. Partner with clientleaders to identify opportunities to expand Creator across the client portfolio. Support executivemarketclient conversations, business reviews and strategic planning sessions. Ensure Creator strategies deliver measurable business outcomes while advancing broader client objectives. Escalate enterprise and cross-marketopportunities to the Head of North America & Global Creator Expansion where appropriate.

Innovation & Capability Development

Drive adoption of new Creator capabilities, technologies, AI-enabled solutions and ways of working across themarket. Identify opportunities to evolve Creator offerings in response to changing client and industry needs. Champion innovation and continuous improvement across Creator engagements. Sharemarketlearnings, case studies and best practices that strengthen the North American Creator organization. Support implementation of new methodologies, products and initiatives developed through the North American Creator strategy.

Cross-FunctionalLeadership

Build strong partnerships across Social, Earned, Paid, Strategy, Analytics, Production and other agency practices inmarket. Strengthen collaboration between Creator and integrated teams to maximize client impact. Develop relationships with platform partners, creator partners and key industry stakeholders within themarket. Represent Creator withinmarketleadership forums and cross-functional business planning initiatives.

MarketIntelligence & ThoughtLeadership

Contribute to the North American Creator thoughtleadership agenda throughmarketinsights, trend identification and client success stories. Collaborate with the Head of North America & Global Creator Expansion on regional thoughtleadership initiatives, research and industry content. Represent the Creator practice at selectmarket-level industry events, client forums and partner engagements, reinforcing the North American Creator vision. Build relationships within the local creator ecosystem to strengthenmarketintelligence, identify emerging opportunities and support business growth. Elevate the agency’s Creator presence within the localmarketwhile supporting the broader North American Creator brand and positioning.

Qualifications

• Experience 12+years of experience in CreatorMarketing, InfluencerMarketing, Social Media or IntegratedMarketing.
• Demonstrated success driving commercial growth andleading strategic client relationships.
• Experienceleading senior teams within a matrixed organization.
• Strong understanding of the creator economy, platform landscape and emerging technologies.
• Proven ability to influence across multiple disciplines and build strong executive relationships.
• Experience driving organizational change and capability development.

Leadership Competencies

• Strategic thinker with a strong commercial mindset.
• Exceptional executive presence and communication skills.
• Proven ability toleadthrough influence and collaboration.
• Strong business acumen with an entrepreneurial approach.
• Passion for innovation and continuous improvement.
• Ability to navigate complexity, inspire teams and deliver results.

Success Measures

• Business Performance Revenue growth and profitability within themarket.
• Creator penetration across prioritymarket-level clients.
• New business contribution and commercial pipeline growth.
• Client Impact Client satisfaction and retention.
• Strategic influence across keymarketaccounts.
• Delivery of innovative, integrated Creator solutions.
• Leadership Marketleadership team engagement and development.
• Organizational capability growth.
• Collaboration across practices and North Americanmarkets.
• Innovation Adoption of new Creator capabilities and AI-enabled solutions.
• Contribution ofmarketinsights to North American strategy.
• Successful implementation of regional initiatives.
• MarketLeadership Strengthened relationships across the local creator ecosystem.
• Meaningful contributions to North American thoughtleadership.
• Increased visibility and reputation for the Creator practice within themarket.

Leadership Expectations

• The MarketLeadis expected to: Execute the North American Creator vision with excellence and consistency.
• Leadthrough influence, creating alignment acrossmarketleadership teams and cross-functional partners.
• Think and act like a businessleader, balancing commercial growth with long-term capability development.
• Champion innovation while maintaining operational discipline and delivery excellence.
• Serve as a trusted strategic partner to the Head of North America & Global Creator Expansion by bringing forwardmarketintelligence, client insights and emerging opportunities that shape the future direction of the Creator practice.
• Inspire teams through collaboration, curiosity and a relentless focus on client impact.

$185,000 - $275,000 per year #LI-IR1

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programing.

DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law.

If you require a reasonable accommodation in any part of the employment process, please let us know.

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