Director, Creator Management

Fanatics Betting & Gaming; New York (NY); On-site; USD 166,000 - 230,000; Full time

Job summary

Fanatics Betting & Gaming is hiring a Director, Creator Management in New York to build and run the creator layer within Content & Social. You’ll own the creator program end-to-end and manage the paid amplification function that scales creator output into brand awareness.

You’ll lead a multi-tier roster, define selection criteria, and coordinate with Programming/Real-Time Response to time content against opportunities. Strong experience in sports, betting, or fast-moving categories is essential.

Qualifications

• 8–10 years in creator/influencer marketing or talent partnerships, ideally in sports/betting/gaming
• Track record building or scaling a creator program
• Experience negotiating creator/talent contracts and exclusivity terms
• Fluency in creator metrics and linking them to awareness outcomes
• Experience managing programs at volume, not just one-off campaigns
• Comfort in regulated/compliance-heavy content environments

Responsibilities

• Define creator roster architecture across tiers aligned with Fanatics Sports & Casino and Fanatics App brand mandates
• Set selection criteria and cadence for roster refresh based on organic traction and cultural fit
• Own creator content calendar in partnership with Programming/Real-Time Response
• Negotiate and manage creator contracts, usage rights, and exclusivity terms
• Build and maintain direct relationships with top-tier creators and their representation
• Set criteria for which creator content qualifies for paid amplification
• Manage Senior Manager, Content Amplification and set quarterly amplification priorities
• Review amplification budget forecast and adherence to spend
• Ensure amplification excludes SUO/promo/conversion mechanics routed to other teams
• Report on reach, unaided awareness, and share of voice across portfolios
• Track roster efficiency by cost per relationship against reach and awareness

Skills

Creator partnerships

Negotiation

Content amplification

Measurement & analytics

Job description

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

We're hiring a Director, Creator Management to build and run the creator layer inside the Content & Social org: who Fanatics Sports & Casino works with, what they make, and how that output compounds into reach and cultural relevance. This role owns the creator program end to end and directly manages the paid amplification function that scales creator output into awareness.

What You'll Own

• Define the creator roster architecture across tiers (owned talent, retained creators, one-off collabs) mapped against Fanatics Sports & Casino and Fanatics App brand mandates
• Set selection criteria and refresh cadence for the roster, prioritizing creators whose content already shows organic traction and cultural fit over reach alone
• Own the creator content calendar in partnership with Programming/Real-Time Response, so creator output is timed against moment-driven opportunities rather than produced in isolation

Relationships & Deal Structuring

• Negotiate and manage creator contracts, usage rights, and exclusivity terms
• Build and maintain direct relationships with top-tier creators and their representation
• Set the threshold and criteria for which creator content qualifies for paid amplification support

Content Amplification Oversight

• Manage the Senior Manager, Content Amplification as a direct report, setting quarterly amplification priorities against the creator content calendar
• Review and approve the amplification budget forecast built against content calendar and moment-driven spend
• Hold the boundary the amplification function is built on: no SUO, promo code, or conversion mechanic runs through creator-driven paid spend. Anything with a payback requirement routes to Performance Media

Measurement

• Report against reach, non-follower reach, engagement, and share of voice at the portfolio level
• Own unaided awareness and brand favorability lift attributable to the creator program, split by Fanatics Sports & Casino and Fanatics App
• Track roster efficiency: cost per creator relationship against reach and awareness delivered, not against conversion volume

What You'll Bring

• 8-10 years in creator/influencer marketing or talent partnerships, ideally with direct experience in sports, betting, gaming, or a comparably fast-moving, discourse-heavy category
• A track record of building or scaling a creator program from a small roster into a structured, multi-tier operation
• Direct experience negotiating creator/talent contracts, usage rights, and exclusivity terms
• Fluency in creator/content metrics (reach, engagement, non-follower reach, share of voice) and the ability to connect them to awareness outcomes
• Experience managing creator programs at volume (sourcing, vetting, negotiating, briefing) rather than one-off influencer campaigns
• Comfort operating in regulated/compliance-heavy content environments (gaming, finance, alcohol, or similar) is a strong plus
• Direct people management experience - this role manages the Senior Manager, Content Amplification and will scale to additional creator ops headcount

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$166,000 - $230,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.