Director, Creative - Water, Tea and Coffee

0101 Coca-Cola North America; Atlanta (GA); On-site; USD 169,000 - 200,000; Full time

Job summary

The Coca-Cola Company in Atlanta seeks a Director, Creative for our Water, Tea and Coffee brands in the North America Operating Unit. This hands‑on leadership role shapes voice, tone, aesthetic, and creative expression across consumer touchpoints with Brand, Digital, Media, Social, Shopper, Design and Production teams.

Lead end‑to‑end creative strategy and execution, champion craft excellence, and partner with agencies to develop culturally relevant, digitally driven work.

Qualifications

• Bachelor's degree and 8+ years of creative, marketing, communications, or brand-building experience.
• Demonstrated ability to develop and lead end-to-end creative strategy and execution.
• Exceptional creative judgment and passion for craft across storytelling, content, design, experiences, shopper, digital, social, and emerging channels.
• Proven ability to shape creative work, not simply manage the process.
• Strong understanding of content development, production, and execution, including comfort influencing decisions on set.
• Deep consumer understanding, cultural fluency, and awareness of current and emerging trends.
• Ability to influence and orchestrate complex cross-functional teams and stakeholders.
• Passion for creativity, culture, entertainment, and innovation.
• Proven ability to collaborate across disciplines, geographies, and external partners.
• Agency fluency and a demonstrated ability to build productive partnerships with agency creative leadership.

Responsibilities

• Serve as the creative steward for assigned brands, shaping and protecting their voice, tone, aesthetic, and creative expression.
• Lead creative excellence beyond charter briefs, serving as the key connection between Creative Strategy, Brand teams, and agency partners.
• Collaborate with Category and Brand teams to identify growth opportunities and translate business challenges into inspiring creative opportunities.
• Develop creative strategies and lead creative development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing.
• Develop inspiring creative briefs and actively partner with agency teams throughout the creative journey, from ideation through execution.

Skills

Creative strategy

Creative judgment

Cross-functional leadership

Brand storytelling

Agency collaboration

Cultural fluency

Influence on set

People development

Education

Bachelor's degree

Job description

Job Description Summary

The Coca-Cola Company, a global leader in the beverage industry, is seeking a Director, Creative for our Water, Tea and Coffee portfolio of brands for our North America Operating Unit. This is a unique opportunity for a creative leader who is passionate about building iconic brands through world-class creative work. As a steward of some of the world's most recognized brands, you will shape their voice, tone, aesthetic, and creative expression across every consumer touchpoint. This role requires a unique combination of strategic thinking, creative judgment, operational excellence, and collaborative leadership. You will work closely with Brand, Digital, Media, Social, Shopper, Design, and Production teams while partnering side-by-side with agency creatives to develop breakthrough ideas and exceptional executions. Success in this role requires a passion for the craft and an obsession with creative excellence. This is not a role for someone who simply manages the creative process. It is for someone who wants to be in the work, shaping ideas from inception through execution and helping create work that builds brand love and drives business growth.

What You'll Do For Us

• Serve as the creative steward for assigned brands, shaping and protecting their voice, tone, aesthetic, and creative expression.
• Lead creative excellence beyond charter briefs, serving as the key connection between Creative Strategy, Brand teams, and agency partners.
• Collaborate with Category and Brand teams to identify growth opportunities and translate business challenges into inspiring creative opportunities.
• Develop creative strategies and lead creative development across Design, Digital, Media, Social, Shopper, Experiential, and E2E Marketing.
• Develop inspiring creative briefs and actively partner with agency teams throughout the creative journey, from ideation through execution.
• Shape the work, not simply review it, helping elevate creative ambition and unlock breakthrough ideas.
• Build trusted relationships with agency Creative Directors, Executive Creative Directors, Strategists, and Producers, operating as a respected creative peer.
• Lead the development of brand storytelling across communications, content, experiences, shopper marketing, digital platforms, social channels, and emerging touchpoints.
• Champion craft excellence across storytelling, design, content, experiences, production, and execution.
• Lead and influence key creative decisions throughout production, including active participation on set.
• Push internal and agency partners to develop culturally relevant and digital-first experiences that keep our brands at the forefront of culture.
• Integrate and align Brand, Media, Digital, Social, Shopper, Design, and Production partners to ensure ideas are developed holistically and executed seamlessly.
• Deliver work for North America initiatives, deeply rooted in culture and that gives consumers goosebumps and drives growth.

Qualifications and Requirements

• Bachelor's degree and 8+ years of creative, marketing, communications, or brand-building experience.
• Demonstrated ability to develop and lead end-to-end creative strategy and execution.
• Exceptional creative judgment and passion for craft across storytelling, content, design, experiences, shopper, digital, social, and emerging channels.
• Proven ability to shape creative work, not simply manage the process.
• Strong understanding of content development, production, and execution, including comfort influencing decisions on set.
• Deep consumer understanding, cultural fluency, and awareness of current and emerging trends.
• Ability to influence and orchestrate complex cross-functional teams and stakeholders.
• Passion for creativity, culture, entertainment, and innovation.
• Proven ability to collaborate across disciplines, functions, geographies, and external partners.
• Ability to lead, inspire, and develop teams while fostering a culture of creative excellence.
• Agency fluency and a demonstrated ability to build productive partnerships with agency creative leadership.
• Preferred experience with world-class brands and creative organizations.
• Prior CPG experience preferred.

What We Can Do For You

Iconic Brands Shape the future of some of the world's most recognizable and beloved brands. Create work that reaches consumers at unparalleled scale. Creative Culture Partner with some of the best creative talent, brand leaders, and agencies in the world. Join a culture that values curiosity, ambition, collaboration, and creativity. Innovation & Growth Work at the intersection of creativity, culture, technology, and innovation. Help define the future of brand building through breakthrough ideas, experiences, and partnerships.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills

Pay Range: United States: 169,000 - 200,000 USD Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. Annual Incentive Reference Value Percentage: 30 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. Location(s): United States of America City/Cities: Atlanta Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 7, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Equal Opportunity Employer

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

The Coca-Cola global business system is composed of The Coca-Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.