Director, Creative Services Mooresville, NC

Greenworks Tools; Mooresville (NC); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

401k company match plan

Paid sick, personal, and vacation time

Job summary

Greenworks Tools is seeking a Senior Director of Marketing to lead Creative Services at our Mooresville, NC campus. You will steer brand strategy, oversee design and production for retail, ecommerce, and digital media, and mentor a talented team across regions.

You will guide concept-to-delivery on campaigns, photography direction, and asset management while partnering with global colleagues to ensure brand consistency and timely execution.

Qualifications

• Bachelor’s degree in graphic design or related field
• 10+ years of print and digital design experience
• Strong portfolio of design projects
• Ability to work with many stakeholders across regions in a matrix organization
• Experience in managing, mentoring, or coaching others
• Strong understanding of marketing and branding
• Knowledge in creating producing advertising for print, social, web, and email
• Knowledge in updating website content – content management experience preferred
• Expert level knowledge of Adobe Creative Suite including InDesign, Photoshop, Illustrator, & Dreamweaver
• Familiarity with online marketing concepts, best practices, and procedures
• Experience with print and web design/ production
• Experience with online project management systems
• Able to present concepts comprehensively
• Translate concepts into multiple mediums
• Basic knowledge of 3D construction and presentation is a plus
• Knowledge of photography and video a plus
• Copywriting/proofreading skill a plus

Responsibilities

• Develop brand guidelines and visual brand identity for consistent messaging
• Maintain PDP content for ecommerce platforms (Walmart, Amazon, Lowe’s, greenworkstools.com)
• Develop advertising and promotional materials for retail and ecommerce
• Oversee a design team and guide layout and production standards
• Create in-store POP materials for major retailers
• Design and produce marketing collateral (brochures, flyers, catalogs, banners)
• Direct photography to align with brand
• Collaborate with global teams on translation and brand marketing
• Review layouts and suggest improvements
• Research new software and design concepts to improve skills
• Mentor and develop designers in Marketing
• Use PM tools to drive timely asset delivery

Skills

Creative leadership

Brand strategy

Cross-functional collaboration

Mentoring / coaching

Project management

Communication

Education

Bachelor’s degree in graphic design or related field

Tools

Adobe InDesign

Adobe Photoshop

Adobe Illustrator

Adobe Dreamweaver

Job description

Title of Supervisor: Sr. Director, Marketing

Greenworks Tools is the leader in battery-powered tools for DIY consumers, professional trades people and landscaping professionals. The company distributes Greenworks branded and private label products. With a robust line of Greenworks branded products, including 24-volt, 40-volt, 60-volt, 80-volt, and commercial grade 82-volt battery-powered outdoor power equipment, a full line of electric pressure washers, and power tools, Greenworks offers the right tool for every job. Utilizing best-in-class technology, Greenworks tools deliver the power and performance of comparable gas-powered tools without the mess, fumes, aggravating pull cords, and noise associated with gas products. For more information, find us on the web at greenworkstools.com or greenworkscommercial.com

Position Summary

The Creative Services Manager will be in our Mooresville, NC location and focus on managing design and creative services to support our Retail & Ecommerce businesses. This position within the Marketing Department manages a team that is responsible for the conceptualization and implementation of design plus production solutions that meet marketing strategies from concept to completion by partnering with our global counterparts. The Manager of Creative Serviceswill, while having a strong knowledge of brand strategy, market trends, and modern design practices, along with managing and leading multiple high-profile projects from conception to completion. The position will work with internal teams to develop design concepts for multiple design mediums from retail, ecommerce, social, and advertising. Must be proficient in photo and video direction and working in digital and print formats. They will provide oversight into the management of digital assets including photography and assume team’s project ownership as it relates to assigned areas.

Essential Duties and Responsibilities

• Develop brand guidelines and visual brand identify to ensure consistent and creative messaging for internal and external use
• Responsible for a PDP content to promote brands across multiple ecommerce websites including walmart.com, amazon.com, lowes.com and greenworkstools.com.
• Develop advertising and promotional materials for retail, ecommerce, and other media programs.
• Oversees a team to concept, create designs and concepts utilizing best in class layout and design principles
• Create and develop in-store POP for major retailers
• Design and production of various marketing collaterals including brochures, flyers, sell sheets, catalogs, banners and displays, signage, logos, labels for products, presentations, and photo manipulation, and other design and production initiatives
• Conceptualize and direct photography in accordance with brand essence
• Collaborate with global colleagues in the language translation process and execution of brand marketing across regions
• Review final layouts of teams and suggest improvements as needed
• Research new software and design concepts to improve skills and competencies of team
• Mentor and develop designers in Marketing
• Utilize project management tools to drive and execute projects across time for timely and efficient delivery of assets

Required Education and Experience

• Bachelor’s degree required in graphic design or related field
• 10+ years of print and digital design experience
• Strong Portfolio of design projects
• Ability to work with many stakeholders across regions in a matrix organization
• Experience in managing, mentoring, or coaching others
• Strong understanding of marketing and branding
• Knowledge in creating producing advertising for print, social, web, and email
• Knowledge in updating website content – content management experience preferred
• Expert level knowledge of Adobe Creative Suite including InDesign, Photoshop, Illustrator, &Dreamweaver
• Familiarity with a variety of online marketing concepts, best practices, and procedures
• Experience with print and web design/ production
• Experience with online project management systems
• Able to present concepts in a comprehensive manner
• Capable of working from a developed concept and translating/ adapting that concept into other mediums such as print collateral, web pages, emails, etc.
• Basic knowledge of 3D construction and presentation is a plus
• Knowledge of photography and video a plus
• Copywriting/proofreading skill a plus

Core Competencies

• Organized, reliable, detail-oriented, and able to follow up on tasks
• Multi-tasker, capable of prioritizing, managing time efficiently and meeting deadlines
• Collaborates well with global teams
• Comfortable with technology and a fast learner
• Strong verbal and written communications skills
• Other Duties as needed

Compensation and Benefits

• Health, dental, and vision coverage
• 401k company match plan
• Paid sick, personal, and vacation time

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Please note that this position requires in-office presence Monday-Friday during office hours 8:00am-5:00pm.

Please note that Greenworks is unable to provide employment visa sponsorship for this position.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Greenworks ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.