eCommerce Account Manager, GWT.com & Social Commerce

Greenworks; Mooresville (NC); On-site; USD 65,000 - 90,000; Full time

Job summary

Greenworks in Mooresville, NC is seeking an eCommerce Account Manager to own lifecycle programs, the Greenworks mobile app, and emerging social-commerce channels. You’ll translate commercial plans into campaigns and use data to improve acquisition, conversion, and retention while expanding social-commerce execution.

You will manage campaigns across email, SMS, and app, partner on Shopify promotions, and drive TikTok Shop initiatives.

Qualifications

• 3+ years in DTC eCommerce, lifecycle marketing, digital account management, or social commerce.
• Hands-on experience with email or SMS platforms and an eCommerce platform (Shopify, Klaviyo, Attentive, Appmaker preferred).
• Ability to manage campaign details, interpret conversion/retention metrics, and coordinate multiple launches.

Responsibilities

• Own lifecycle campaign calendar and execute email, SMS, and app push campaigns with audience selection, creative coordination, setup, QA, launch, and review.
• Manage day-to-day Appmaker activity and partner with internal/external teams to resolve app, customer-journey, and campaign issues.
• Coordinate GWT.com promotional execution across Shopify, including landing pages, offers, and launch checks with site owners.
• Drive social commerce setup and execution (TikTok Shop): listings, promotions, creator/affiliate coordination, and handoffs.
• Analyze CRM, app, site, and social performance; recommend tests and actions beyond reporting.
• Document repeatable processes with tech, creative, customer service, and partners to reduce manual work.

Skills

DTC eCommerce

Lifecycle marketing

Digital account management

Social commerce

Tools

Shopify

Klaviyo

Attentive

Appmaker

Job description

eCommerce Account Manager, GWT.com & Social Commerce

Mooresville, NC

Title of Supervisor: Vice President, Ecommerce Sales

As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we’re pushing the limits of what battery technology can do to improve the quality of work and life.

Position Summary:

Own the day-to-day execution of customer lifecycle programs, the Greenworks mobile app, and emerging social-commerce channels. This role turns GWT.com commercial plans into accurate, on-time campaigns and uses performance data to improve acquisition, conversion, and retention. It restores dedicated ownership of lifecycle and app execution while adding social-commerce execution.

Responsibilities:

• Own the lifecycle campaign calendar and execute email, SMS, and app push campaigns, including audience selection, creative coordination, setup, QA, launch, and post-campaign review.
• Manage day-to-day Appmaker activity and partner with internal and external teams to resolve app, customer-journey, and campaign issues.
• Coordinate GWT.com promotional execution across Shopify, including landing pages, featured products, offers, and launch checks, in partnership with site and category owners.
• Drive operational setup and ongoing execution of social commerce, initially including TikTok Shop: listings, launch readiness, promotions, creator or affiliate coordination, customer-service handoffs, and issue resolution.
• Analyze CRM, app, site, and social-commerce performance; recommend tests and actions rather than simply circulating reports.
• Document repeatable processes and work with technology, creative, customer service, and agency partners to reduce manual work and improve execution.

QUALIFICATIONS:

• 3+ years in DTC eCommerce, lifecycle marketing, digital account management, or social commerce; equivalent experience considered.
• Hands‑on experience with email or SMS platforms and an eCommerce platform. Shopify, Klaviyo, Attentive, and Appmaker experience preferred.
• Ability to manage campaign details, interpret conversion and retention metrics, and coordinate multiple launches accurately.
• TikTok Shop, creator commerce, or affiliate execution experience preferred.

SUCCESS MEASURES:

Reliable campaign launches; stronger CRM and app performance; operationally sound social-commerce launches; clear reporting and fewer unresolved execution issues.

Potential Requirements:

The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. The Employer retains the right to change or assign other duties to this position. The essential physical requirements of the position will consist of, but not limited to:

• Observe and detect details at close range.
• Ability to communicate and exchange accurate information.
• Climb stairs, stationary position (Sit/Stand 50% of time).
• Position self by stooping, kneeling, transport, or position boxes weighing 5 -20 pounds or more.
• Operate office equipment including computers, copiers, and printers.
• Occasionally exposed to weather elements.

Greenworks is an Equal Employment Opportunity (EEO) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status, or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Greenworks ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.