Director Creative Content Marketing

BluZinc; Austin (TX); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

High visibility and impact in the role

Job summary

A dynamic eLearning company is looking for a Senior Creative Leader to shape innovative content strategies across digital and live platforms. This role will oversee a team of creatives and ensure storytelling drives engagement and revenue. The ideal candidate will have 5-10+ years of senior leadership experience in eLearning or online education, a proven track record of impactful content production, and the ability to thrive in a fast-paced environment. Competitive salary and performance bonuses offered.

Qualifications

• 5-10+ years in senior creative/content leadership roles in eLearning or online education.
• Proven record of producing impactful content and campaigns.
• Experience in scaling businesses in the $20MM-$60MM revenue range.
• Designing creative campaigns that doubled learner engagement or subscriber growth.
• Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.
• Growing content-driven revenue (courses, memberships, subscriptions).
• Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.
• Commercially minded—understands how creative decisions drive customer acquisition and monetisation.
• Thrives in fast-growth, founder-led environment; entrepreneurial, resilient, innovative.

Responsibilities

• Lead the end-to-end creative strategy for various content formats.
• Ensure content excellence and consistency across multiple platforms.
• Collaborate with teams to align creative with business KPIs.
• Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.
• Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.
• Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.

Skills

Senior creative/content leadership

Video and social storytelling

Digital campaigns

Community-driven content

Content-driven revenue growth

Team leadership & management

Job description

The Role

You will be the architect of a bold, innovative creative vision across eLearning, online courses, digital community, and live events. Working directly with the Founder, you’ll translate big ideas into compelling content, oversee a team of creatives, and ensure storytelling drives engagement, learning outcomes, and revenue growth.

Key Responsibilities

• Lead the end-to-end creative strategy across online courses, coaching programs, digital communities, live events, and multi-channel media.
• Ensure content excellence and consistency across formats: newsletters, podcasts, YouTube (deep in YT, short and long form and video in general), Instagram, TikTok, and long-form educational assets.
• Direct and inspire a team of designers, editors, writers, and producers; recruit and manage external agency and freelance partners.
• Collaborate with Growth, Marketing, and Product teams to align creative output with funnel conversion and business KPIs.
• Pioneer new content formats that blend education and entertainment, increasing audience loyalty and lifetime customer value.
• Measure impact: use analytics and learner engagement data to continuously improve storytelling and training effectiveness.

BluZinc A-Player Criteria

We are only considering A-Players who:

• Have 5–10+ years in senior creative/content leadership roles within eLearning, online education, digital coaching, media, or training companies - with subscription and membership models for high ticket CLVT.
• Demonstrated spotlight achievements, such as:
• Scaling through or within the $20MM-$60MM revenue range growth curve, for an online courses, media brand or eLearning content platform from thousands to millions in audience or revenue.
• Designing creative campaigns that doubled learner engagement or subscriber growth.
• Producing world-class live event experiences (in-person and virtual) that boosted brand impact and sales.
• Proven track record of growing content-driven revenue (e.g., course sales, memberships, subscriptions).
• Hands-on experience across video, social storytelling, digital campaigns, and community-driven content.
• Commercially minded—understands how creative decisions drive customer acquisition and monetisation.
• Cultural alignment: thrives in a fast-growth, founder-led environment, entrepreneurial, resilient, innovative.

Why Join?

Partner directly with a visionary Founder who has built one of the fastest-growing communities in the entrepreneurial space.

Shape the future of eLearning and live event experiences for a highly engaged, global audience.

High visibility and high impact—your creative leadership will be central to scaling a 7–8 figure business to the next level.

Competitive salary with performance bonus.