Director of Risk & Reputation

Samsung Electronics America; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Tuition assistance

Paid time off

Employee purchase program

Job summary

Samsung Electronics America, Inc. (SEA) is seeking a Director of Risk & Reputation to lead the Corporate Communications team.

The role focuses on developing a comprehensive strategy to protect and enhance SEA’s brand across the U.S., while guiding crisis management and media relations at the highest level. The successful candidate will oversee the Risk & Reputation team, collaborate with executives, and advise on national media stories, brand risks, and crisis response.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
• 12–15 years of crisis/ corporate communications experience.
• Proven leadership with team management.
• Extensive experience with journalists, editors, and media.
• Expertise in writing PR materials (press releases, pitches).
• Experience managing PR agencies and tech vendors.

Responsibilities

• Develop and execute a multi-year reputation and crisis management strategy for SEA.
• Lead a high-performing Risk & Reputation team and advise executives.Monitor trends and align efforts with corporate objectives.
• Educate executives on crisis policies and media interactions.
• Provide strategic media advisory to executives and manage top media relationships.
• Coordinate crisis response plans and maintain brand integrity during incidents.
• Provide governance and reporting on reputation risks to senior leadership.
• Lead projects like press releases, press interviews, and Samsung Spotlight moments.

Skills

Crisis communications

Media relations

Strategic leadership

Executive coaching

Written communications

Public relations

Crisis management

Education

Bachelor's degree in Communications

Tools

Media measurement tools

PR tools management

Job description

Position Summary

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States- investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Position Summary

Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States- investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role And Responsibilities

SEA is seeking a Director of Risk & Reputation to join and elevate our Corporate Communications team. The primary role of the Director is to develop and execute a comprehensive strategy that enhances Samsung's position as a leading and trusted brand in the U.S. by fostering positive sentiment and mitigating reputational risks. The Director will oversee the Risk & Reputation team, ensuring proactive identification and management of potential threats to the brand, while demonstrating strategic leadership and confidence in crisis situations. Reporting directly to the U.S. head of Corporate Communications, the Director will play a pivotal role in shaping and implementing strategies that safeguard and strengthen Samsung's reputation.

Key Responsibilities

• Develop and execute a multi-year strategy to evolve SEA's reputational risk and crisis management program. Provide strategic guidance to the team and deliver advisory support to executives on national media stories, global brand risks, and crisis response.
• Lead, mentor, and inspire a high-performing team, fostering a culture of collaboration, innovation, and excellence. Ensure the team is equipped with the necessary skills and resources to execute their roles effectively.
• Partner with internal stakeholders to monitor and analyze external trends and issues that could impact the company's reputation. Drive cross-functional initiatives to align reputation management efforts with corporate objectives.
• Educate and coach executives on crisis management and crisis communications, ensuring alignment with global standards and best practices.
• Analyze the media landscape and provide strategic advisory support to executives on engaging with the media. Drive a data-driven strategy to optimize interactions with domestic and international media.
• Manage high profile relationships with top media and journalists and serve as spokesperson for the company.
• Lead crisis management efforts by coordinating response plans, ensuring timely communication with key stakeholders, and maintaining brand integrity during critical situations.
• Provide strategic guidance on reputation management initiatives, conducting regular risk assessments, and reporting findings to senior leadership for informed decision-making.
• Drive and lead key projects and activities to support SEA Corporate Communications, including writing press releases, conducting press interviews, and managing Samsung Spotlight moments (e.g., CES, Unpacked).
• Facilitate executive-level coaching on media policies, questions and answers, and ensure continuity across messages by SEA speakers.
• Design intelligence reports that bolster information for the PR community, developing media insights reports to inform strategic decisions.

Skills And Qualifications

Minimum Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, or a related field.
• Minimum of 12-15 years of relevant experience in crisis communications, corporate communications, journalism, or a related field.
• Proven leadership experience managing teams and driving strategic initiatives.
• Extensive experience working directly with journalists, editors, and members of the media.
• Expertise in writing PR materials (e.g., press releases, pitch decks, story development).
• Experience managing PR agencies and technology vendors.
• Proficiency in optimizing technology to improve the effectiveness of media measurement tools.
• Demonstrated ability to collaborate with executives on handling large-scale issues.
• Experience designing training programs for executives, leaders, and employees.
• Strong crisis management expertise, including identifying key risks, developing strategies, and leading teams to successful outcomes.
• Experience developing communication strategies (e.g., intake sessions with VPs and above, advance planning for key events, media training) and establishing governance processes for managing executive PR/Media requests.

The Director of Risk & Reputation will be a visionary leader who can navigate complex challenges, inspire their team, and drive impactful strategies that elevate Samsung's reputation as a trusted global brand.

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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