Director, Content Strategy - Remote Storytelling & Impact

Humana Inc; Phoenix (AZ); Hybrid; USD 168,000 - 231,000; Full time

Job summary

Humana Inc. seeks a strategic Director, Content Strategy to shape audience-centered content that supports brand and business priorities across print, audio, and digital media.

You will lead a team, translate goals into editorial frameworks, and partner with stakeholders to drive engaging experiences for members, patients, caregivers, and communities. You'll guide content planning, governance, and measurement, ensuring clear, compliant and useful content while aligning messaging across channels

Qualifications

• Bachelor's degree or equivalent professional experience in a related field.
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related roles.
• 3+ years of experience leading teams or directing cross-functional content programs.
• Experience developing episodic content for multi-channel campaigns and experiences.

Responsibilities

• Guide content strategy for integrated marketing initiatives and align messaging priorities.
• Partner with creative and business leaders to deliver useful, compliant content across channels.
• Lead a team focused on episodic print, audio, digital, and social content for audience engagement.
• Establish governance, standards, and planning routines to improve quality and efficiency.
• Develop and coach content strategy talent and capabilities within Humana.

Skills

Content strategy

Editorial strategy

Digital strategy

Brand strategy

Leadership

Audience insights

Education

Bachelor's degree

Tools

AEM

Workfront

Aprimo

Adobe Experience Platform

Adobe Journey Optimizer

Sprinklr

Job description

Humana Inc. seeks a strategic Director, Content Strategy to shape audience-centered content that supports brand and business priorities across print, audio, and digital media.

You will lead a team, translate goals into editorial frameworks, and partner with stakeholders to drive engaging experiences for members, patients, caregivers, and communities. You'll guide content planning, governance, and measurement, ensuring clear, compliant and useful content while aligning messaging across channels