Content Strategy Director

Humana Inc; Phoenix (AZ); Hybrid; USD 168,000 - 231,000; Full time

Job summary

Humana Inc. seeks a strategic Director, Content Strategy to shape audience-centered content that supports brand and business priorities across print, audio, and digital media.

You will lead a team, translate goals into editorial frameworks, and partner with stakeholders to drive engaging experiences for members, patients, caregivers, and communities. You'll guide content planning, governance, and measurement, ensuring clear, compliant and useful content while aligning messaging across channels

Qualifications

• Bachelor's degree or equivalent professional experience in a related field.
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related roles.
• 3+ years of experience leading teams or directing cross-functional content programs.
• Experience developing episodic content for multi-channel campaigns and experiences.

Responsibilities

• Guide content strategy for integrated marketing initiatives and align messaging priorities.
• Partner with creative and business leaders to deliver useful, compliant content across channels.
• Lead a team focused on episodic print, audio, digital, and social content for audience engagement.
• Establish governance, standards, and planning routines to improve quality and efficiency.
• Develop and coach content strategy talent and capabilities within Humana.

Skills

Content strategy

Editorial strategy

Digital strategy

Brand strategy

Leadership

Audience insights

Education

Bachelor's degree

Tools

AEM

Workfront

Aprimo

Adobe Experience Platform

Adobe Journey Optimizer

Sprinklr

Job description

Become a part of our caring community

Humana is evolving how creative and content work connects strategy, storytelling, channels, and measurable impact — and we’re looking for a strategic content leader to help shape that future. As Director, Content Strategy, you’ll lead the development of audience-centered content approaches that support Humana’s brand and business priorities through engaging, story-driven experiences.

In a typical day, you may guide content strategy for integrated marketing initiatives, partner with creative and business leaders, review performance insights, align teams on messaging priorities, and identify impactful ways to connect with audiences in their daily lives through print, audio, and digital media platforms. You’ll help ensure content is clear, consistent, compliant, and useful for members, patients, caregivers, and communities.

The Director, Content Strategy leads the team responsible for defining Humana’s content agenda. This role translates business goals, audience needs, brand standards, and performance insights into content strategies that improve member understanding and engagement through a variety of channels. The Director partners with key stakeholders to guide content planning, governance, optimization, and measurement. This work helps Humana deliver clearer, more connected experiences by taking a top-down approach to audience engagement, meeting our customers where they are, and reaching them in meaningful ways through episodic print, audio, digital, and social media platforms.

Key Role Functions

• Leadthecontent strategyteamintranslatingbusinessobjectives, audience insights, and performance data into content frameworks, messaging, and editorial direction
• Partner with stakeholdersacross theorganizationto deliver content that is useful, compliant, consistent, and measurable
• Lead a team focused on developingimpactfulepisodic print, audio, digital, and social media content that supports audience engagement and business priorities
• Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams
• Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.

Use your skills to make an impact

Required Qualifications

• Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles
• 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs
• Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns
• Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs
• Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes

Preferred Qualifications

• Experience leading content strategy withinahealthcare company, insurance company, or regulated industry
• Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront,Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools
• Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders

Location & Work Arrangement

• Preferred locations: Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL
• Periodic in-office work may be required to support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experience

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$168,000 - $231,000 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 09-16-2026

About us

About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.