Content Strategy Director

Humana Inc; Northern (KY); Hybrid; USD 168,000 - 231,000; Full time

Job summary

Humana Inc. is seeking a seasoned Director of Content Strategy to guide audience-centered content across print, digital, audio, and social platforms.

You will lead strategy, governance, and episodic content initiatives that align with brand and business priorities, partnering with senior leaders to ensure clarity, empathy, and measurable impact. The role demands 8+ years in content strategy and 3+ years of leadership, with experience in healthcare or regulated industries preferred.

Qualifications

• Bachelor’s degree or equivalent professional experience.
• 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles.
• 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs.
• Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns.
• Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs.
• Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes.

Responsibilities

• Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction.
• Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable.
• Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities.
• Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams.
• Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.

Skills

Content strategy

Content marketing

Editorial strategy

Digital strategy

Brand strategy

Leadership

Education

Bachelor’s degree

Tools

AEM

Workfront

Aprimo

Adobe Experience Platform

Adobe Journey Optimizer

Sprinklr

Job description

## Content Strategy DirectorApply: Remote Nationwide: Full time: Posted Today: R-427608# **Become a part of our caring community**Humana is evolving how creative and content work connects strategy, storytelling, channels, and measurable impact — and we’re looking for a strategic content leader to help shape that future. As Director, Content Strategy, you’ll lead the development of audience-centered content approaches that support Humana’s brand and business priorities through engaging, story-driven experiences. In a typical day, you may guide content strategy for integrated marketing initiatives, partner with creative and business leaders, review performance insights, align teams on messaging priorities, and identify impactful ways to connect with audiences in their daily lives through print, audio, and digital media platforms. You’ll help ensure content is clear, consistent, compliant, and useful for members, patients, caregivers, and communities.The Director, Content Strategy leads the team responsible for defining Humana’s content agenda. This role translates business goals, audience needs, brand standards, and performance insights into content strategies that improve member understanding and engagement through a variety of channels. The Director partners with key stakeholders to guide content planning, governance, optimization, and measurement. This work helps Humana deliver clearer, more connected experiences by taking a top-down approach to audience engagement, meeting our customers where they are, and reaching them in meaningful ways through episodic print, audio, digital, and social media platforms. **Key Role Functions*** Lead the content strategy team in translating business objectives, audience insights, and performance data into content frameworks, messaging, and editorial direction* Partner with stakeholders across the organization to deliver content that is useful, compliant, consistent, and measurable* Lead a team focused on developing impactful episodic print, audio, digital, and social media content that supports audience engagement and business priorities* Establish content governance, standards, and planning routines that improve quality, efficiency, and alignment across teams* Develop and coach content strategy talent, building capabilities that help Humana communicate with clarity and empathy.# **Use your skills to make an impact****Required Qualifications*** Bachelor’s degree in Marketing, Communications, English, Journalism, Business, or a related field, or equivalent professional experience* 8+ years of experience in content strategy, content marketing, editorial strategy, digital strategy, brand strategy, or related marketing communications roles* 3+ years of experience leading teams, managing direct reports, or directing cross-functional content programs* Experience developing episodic content for lifestyle publications, digital experiences, social media, or integrated campaigns* Demonstrated experience developing content strategies, messaging frameworks, editorial plans, or governance standards for multi-channel marketing programs* Experience using audience insights, performance data, or testing results to inform content decisions and improve outcomes**Preferred Qualifications*** Experience leading content strategy within a healthcare company, insurance company, or regulated industry* Experience with content management, workflow, approval, analytics, or personalization platforms such as AEM, Workfront, Aprimo, Adobe Experience Platform, Adobe Journey Optimizer, Sprinklr, or similar tools* Experience presenting strategies, recommendations, and performance insights to senior leaders and cross-functional stakeholders**Location & Work Arrangement*** **Preferred locations:** Arlington, VA; Louisville, KY; Atlanta, GA; Boston, MA; Chicago, IL; New York, NY; Tampa, FL; Nashville, TN; Dallas, TX; Seattle, WA; Denver, CO; Fort Lauderdale, FL* Periodic in-office work may be required to support collaboration, key meetings, and leadership engagement. Remote options will be considered based on role needs and candidate experienceWork at Home Requirements: To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.**Scheduled Weekly Hours**40**Pay Range**The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$168,000 - $231,000 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.**Description of Benefits**Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 09-16-2026