Director, Content Strategy & Experiential Marketing

wppmedia; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

WPP Media Sports & Entertainment in New York is seeking a Director, Content Management to lead content strategy and activation for a major client portfolio. You will bridge entertainment, brands, and partnerships to deliver high-profile programs.

The role requires deep experience in content marketing, strong leadership of teams, and the ability to align creative ambition with client value and delivery feasibility. You will report to the Group Director and shape the portfolio's direction.

Qualifications

• 8–10+ years of relevant experience in content, media, branded entertainment, advertising, production, or partnerships.
• Proven success owning content programs or a major account portfolio from strategy through delivery.
• Experience creating social-first experiential events that scale across social and digital.
• Deep understanding of the content and media ecosystem, including partnerships, creative development, production, distribution, and measurement.
• Excellent strategic, presentation, and relationship-building skills with the credibility to influence senior client and partner stakeholders.

Responsibilities

• Owns the content agenda and priorities for an assigned major account or portfolio, connecting client objectives to content opportunities within the Content Practice vision.
• Leads overall client communications and project management across internal teams ensuring strategic coherence, delivery quality, and a consistent client experience across engagements.
• Informs decisions on partner approach, creative and production direction and issue resolution; elevates decisions within broader practice or enterprise implications.
• Develop brainstorm decks and host internal and client brainstorms based on briefs or proactive opportunities
• Meet and evaluate content & media partners with WPP colleagues to understand the landscape and better inform RFP lists.
• Lead the content strategy and narrative for priority RFPs and proactive recommendations across assigned clients.
• Work with manager to develop RFPs and ensure all information in brief will aid in the best responses from vendors.
• Oversee decks and documents creation for client presentations.
• Anticipate market shifts, cultural opportunities, platform changes, and client needs; translate them into recommendations and repeatable approaches for the portfolio.
• Lead and develop Associate Directors and Managers, setting clear expectations, coaching judgment, and reviewing performance.
• Support the Group Director in improving standards, tools, methodologies, talent practices, and the Content Management proposition; contribute portfolio learning, case studies, and points of view.

Skills

Content strategy

Project management

Client leadership

Entertainment marketing

Job description

WPP Media Sports & Entertainment in New York is seeking a Director, Content Management to lead content strategy and activation for a major client portfolio. You will bridge entertainment, brands, and partnerships to deliver high-profile programs.

The role requires deep experience in content marketing, strong leadership of teams, and the ability to align creative ambition with client value and delivery feasibility. You will report to the Group Director and shape the portfolio's direction.