Content & Experiential Marketing Lead

WPP Media Limited; New York (NY); On-site; USD 100,000 - 230,000; Full time

Job summary

WPP Media is seeking a dynamic entertainment marketing professional to develop and execute high-profile programs that amplify client brands. You will lead content strategy, drive partnerships across entertainment, IP, publishers, and talent, and guide teams through high-value engagements.

The role delivers client counsel, program direction, and quality governance while collaborating with senior stakeholders and managing cross-functional teams to ensure strategic coherence and measurable outcomes.

Qualifications

• Typically 8–10+ years of relevant experience in content, media, branded entertainment, advertising, production, or partnerships, including senior client leadership.
• Proven success owning content programs or a major account portfolio from strategy through delivery.
• Extensive experience in creating social first experiential events that scale from local across other channels in social and digital.
• Deep understanding of the content and media ecosystem, including partnerships, creative development, production, distribution, and measurement.
• Exceptional strategic, presentation, and relationship-building skills with the credibility to influence senior client and partner stakeholders.
• Sound judgment and the ability to balance creative ambition, client value, delivery feasibility and established practice direction.
• Demonstrated leadership of teams and development of experienced managers and emerging leaders.
• Ability to operate autonomously across an assigned portfolio while recognizing and escalating decisions that affect the wider practice or enterprise.

Responsibilities

• Owns the content agenda and priorities for an assigned major account or portfolio, connecting client objectives to distinctive, audience-relevant content opportunities within the Content Practice vision.
• Leads overall client communications and project management across internal teams ensuring strategic coherence, delivery quality, and a consistent client experience across engagements.
• Informs decisions on partner approach, creative and production direction and issue resolution; elevates decisions within broader practice or enterprise implications.
• Develop brainstorm decks and host internal and client brainstorms based on briefs or proactive opportunities
• Meet and evaluate content & media partners with WPP colleagues to understand the landscape and better inform RFP lists.
• Lead the content strategy and narrative for priority RFPs and proactive recommendations across assigned clients.
• Work with manager to develop RFPs and ensure all information in brief will aid in the best responses from vendors.
• Oversee decks and documents creation for client presentations.
• Anticipate market shifts, cultural opportunities, platform changes, and client needs; translate them into recommendations and repeatable approaches for the portfolio.
• Lead and develop Associate Directors and Managers, setting clear expectations, coaching judgment, and reviewing performance.
• Support the Group Director in improving standards, tools, methodologies, talent practices, and the Content Management proposition; contribute portfolio learning, case studies, and points of view.
• Represent assigned portfolio needs and opportunities in capability planning while the Group Director leads capability priorities and the Executive Director retains Content Practice vision, enterprise strategy, and final business decision-making.

Skills

Content strategy

Client leadership

Strategic thinking

Project management

Presentation skills

Relationship-building

Leadership

Job description

WPP Media is seeking a dynamic entertainment marketing professional to develop and execute high-profile programs that amplify client brands. You will lead content strategy, drive partnerships across entertainment, IP, publishers, and talent, and guide teams through high-value engagements.

The role delivers client counsel, program direction, and quality governance while collaborating with senior stakeholders and managing cross-functional teams to ensure strategic coherence and measurable outcomes.