Director, Content Platform

InterContinental Hotels Group; Atlanta (GA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

InterContinental Hotels Group is hiring a Director, Content Practice and Operations Lead to administer and optimize asset files and descriptive content across the enterprise platform. You’ll focus on content velocity, quality, and governance while leading a team from day one.

You will guide cross-functional partnerships with vendors and internal stakeholders to ensure consistent standards across global hotel properties and brands.

Qualifications

• 7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.
• Deep knowledge of modern media formats, and omni-channel media requirements.
• Experience with metadata management and experience with large DAM, CMS, PIM platforms.
• Experience with fundamentals of project management.
• Excellent verbal and presentation skills.
• Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).
• Demonstrated experience in leading and developing people.
• Hospitality industry experience a plus, but not required.

Responsibilities

• Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).
• Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.
• Continuously streamline and optimize existing processes or operational design for forward improvement.
• Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.
• Manage integration and oversight of various external vendors, maintaining quality and development roadmaps.
• Oversight of a broad range of automated creative apps and quality enhancement capabilities.
• Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally.
• Enforcement of data governance and file standards; work with core team to continuously improve governance policy.
• Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.
• Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.
• Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.

Skills

Team leadership

Media formats

Metadata management

DAM/CMS/PIM platforms

Project management

Communication

People development

Hospitality industry knowledge

Job description

IHG has embarked on a complete overhaul of its content management capabilities, including collection, creation, management, and syndication of visual assets and descriptive content at the enterprise level. This is a new role that will work collaboratively as part of a larger integrated operations team, to serve enterprise requirements as a whole.

The Director, Content Practice and Operations Lead will be responsible for the administration, optimization and enhancement of asset files and descriptive text content across the enterprise platform, with a specific focus on delivering content velocity and quality.

• Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines and requirements for corporate and franchise stakeholders.

• Optimization includes day-to-day oversight of workflow, approvals, standards, governance, and continual rationalization of process complexity across stakeholder groups.

• Enhancement includes various methods for improving content capture, automation and QA/QC applied at the platform level, and manual enhancement of cross‑platform content. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and a range of visual enhancement capabilities.

This is a client facing, service role that reports directly to the Global Head of Content and will have a staff of 3 initially, which will likely grow over time.

Your Day to Day

• Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).

• Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.

• Continuously streamline and optimize existing processes or operational design for forward improvement.

• Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.

• Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including:
  • Creative enhancement services
  • Location services
  • User Reviews
  • Off-shore partners, and more

• Oversight of a broad range of automated creative apps and quality enhancement capabilities.

• Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally.

• Enforcement of data governance and file standards; work with core team to continuously improve governance policy.

• Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.

• Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.

• Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.

What We Need From You

• 7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.

• Deep knowledge of modern media formats, and omni-channel media requirements.

• Experience with metadata management and e xperience with large DAM, CMS, PIM platforms.

• Experience with fundamentals of project management.

• Excellent verbal and presentation skills.

• Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).

• Demonstrated experience in leading and developing people.

• Hospitality industry experience a plus, but not required.

Travel - 10%

Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

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