Head of Marketing

PPM Works, Inc; United States; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Fully remote

Competitive benefits

Career growth opportunities

Job summary

PPM Works, Inc. is seeking a versatile marketing leader to own our market presence, content, campaigns and partner programs. You will collaborate with sales, delivery and support teams reporting to the Directors, shaping a robust pipeline.

The role blends strategy and execution across lead generation, content, email, social, events and webinars, with a mandate to grow the marketing function and drive measurable results.

Qualifications

• 7+ years in B2B marketing, ideally in technology, software or professional services.
• Hands-on HubSpot experience: email, campaigns, workflows, CRM and reporting
• WordPress experience for page updates and content publishing
• Design skills in Canva, Adobe or similar to produce polished collateral without a designer
• Strong writing for an executive, technical audience
• Proven ability to create and run marketing campaigns end to end, with a track record of generating leads and showing results with data
• Comfort owning a broad program on your own and setting priorities

Responsibilities

• Lead generation: Plan and run campaigns that produce marketing-qualified leads and support pipeline growth. Track and report results in HubSpot.
• Content: Write and produce blog posts, case studies, lead magnets, sales collateral and handouts for CIOs, PMO leaders and IT directors.
• Email and newsletter: Own the newsletter and email nurture programs.
• Social media: Manage company LinkedIn and support executive posting with a consistent, professional voice.
• Website: Maintain and improve ppmworks.com (WordPress), including landing pages and SEO basics.
• Webinars and video: Plan and promote webinars and manage our YouTube channel.
• Events: Coordinate conference presence, booth materials and swag, and our annual customer and partner event.
• Partner marketing: Run co-marketing with Microsoft and OnePlan.
• Sales support: Build presentations, one-pagers and proposal materials with the sales team.

Skills

HubSpot CRM

Content writing

Campaign strategy

Lead generation

Marketing analytics

Cross-functional collaboration

Tools

HubSpot

WordPress

Canva

Adobe

Job description

Company Description

PPM Works is a full service Microsoft Work Management and Project and Portfolio Management consultancy, focused on OnePlan, Microsoft 365 and Project Platforms.We help mid-size and enterprise organizations get real value from their project and portfolio management (PPM) investments. For more than 20 years and across 600+ hybrid implementations, we have handled PPM implementation, migration, training and support for PMOs and IT leaders managing complex portfolios. As a Microsoft and OnePlan partner, we help each customer find the right fit for their needs.

PPM Works believes in giving back to our families, our community, our teammates, and our environment. Here at PPM Works we measure success in the following way, we focus on:

• The personal well-being and happiness of our team
• Client satisfaction and long-lasting client relationships
• Giving back to our community and industry
• Having fun each and every day

Our firm belief in personal well-being, happiness, community giving, and fun anchor our organization. If we are foremost happy, producing great client solutions comes natural. We are a close-knit team, and it feels a lot like family. People here look out for each other, pitch in when things get busy, and celebrate wins together. You will have colleagues who want you to succeed and the support to do your best work. This support allows us to spend more time with our families/hobbies and giving back to the community. This virtuous cycle keeps our team charged each and every day.

Job Description

You will be our marketing engine. You will own how PPM Works shows up in the market, from the content and campaigns that generate leads to the events and partner programs that build relationships. You will work directly with our sales, delivery, support, teams reporting to the Directors, and your work will show up in our pipeline.

This role is for someone who likes variety, moves easily between strategy and execution, and is comfortable being the person who makes marketing happen.

You will be responsible for growing the Marketing team as needed.

What you will do

• Lead generation: Plan and run campaigns that produce marketing-qualified leads and support pipeline growth. Track and report results in HubSpot.
• Content: Write and produce blog posts, case studies, lead magnets, sales collateral and handouts for CIOs, PMO leaders and IT directors.
• Email and newsletter: Own the newsletter and email nurture programs.
• Social media: Manage company LinkedIn and support executive posting with a consistent, professional voice.
• Website: Maintain and improve ppmworks.com (WordPress), including landing pages and SEO basics.
• Webinars and video: Plan and promote webinars and manage our YouTube channel.
• Events: Coordinate conference presence, booth materials and swag, and our annual customer and partner event.
• Partner marketing: Run co-marketing with Microsoft and OnePlan.
• Sales support: Build presentations, one-pagers and proposal materials with the sales team.

Qualifications

Required

• 7+ years in B2B marketing, ideally in technology, software or professional services
• Hands-on HubSpot experience: email, campaigns, workflows, CRM and reporting
• WordPress experience for page updates and content publishing
• Design skills in Canva, Adobe or similar to produce polished collateral without a designer
• Strong writing for an executive, technical audience
• Proven ability to create and run marketing campaigns end to end, with a track record of generating leads and showing results with data
• Comfort owning a broad program on your own and setting priorities

Nice to have

• Experience in project management, PPM, or the Microsoft ecosystem (Project, Planner, Power BI)
• Partner or channel marketing experience
• Event and webinar production
• Video editing for YouTube and social

Additional Information

This is a paid remote position.Must be located within the United States.

We offer a competitive salary, benefits package, and opportunities for career growth.

All your information will be kept confidential according to EEO guidelines.

Why PPM Works

• A close-knit, supportive team that has your back
• Direct access to leadership and real ownership of the marketing function
• Fully remote
• Benefits above

• Compensation: USD 120000 - USD 150000 - yearly