Director, Consumer Marketing

theClubhouse®; West Sacramento (CA); On-site; USD 150,000 - 190,000; Full time

Job summary

theClubhouse® is seeking a Director, Consumer Marketing to develop and execute integrated marketing strategies for Athletics in West Sacramento, CA and Las Vegas. You will oversee paid media, ticket marketing, digital commerce, and lifecycle marketing, driving fan acquisition and engagement.

Reporting to the Vice President, Marketing, you will lead a high-performing team focused on performance marketing, email and web campaigns, and marketing events, while collaborating with Sales, Strategy,

Qualifications

• The Director, Consumer Marketing is responsible for developing and executing integrated marketing strategies that drive consumer demand, ticket revenue, fan acquisition and engagement across all Athletics initiatives.
• This role oversees paid media, ticket marketing, digital commerce, promotional strategy, consumer lifecycle marketing, and the club's digital marketing relationship with Major League Baseball (MLB).
• Reporting to the Vice President, Marketing, this position leads a high-performing team responsible for performance marketing, email and web, consumer campaigns, and marketing events, while partnering cross-functionally with Ticket Sales, Strategy/Analytics, Brand, Communications, Community, Partnerships, Creative and Content to grow the Athletics fan base in both Sacramento and Las Vegas.

Responsibilities

• Lead performance marketing, email and web campaigns, and marketing events.
• Coordinate with Ticket Sales, Strategy/Analytics, Brand, Communications and Partnerships to grow fan engagement.

Job description

Athletics in West Sacramento, California, US

Marketing

The Director, Consumer Marketing is responsible for developing and executing integrated marketing strategies that drive consumer demand, ticket revenue, fan acquisition and engagement across all Athletics initiatives. This role oversees paid media, ticket marketing, digital commerce, promotional strategy, consumer lifecycle marketing, and the club's digital marketing relationship with Major League Baseball (MLB).

Reporting to the Vice President, Marketing, this position leads a high-performing team responsible for performance marketing, email and web, consumer campaigns, and marketing events, while partnering cross-functionally with Ticket Sales, Strategy/Analytics, Brand, Communications, Community, Partnerships, Creative and Content to grow the Athletics fan base in both Sacramento and Las Vegas.