Director, Consumer Lending Direct Product Management

Digital Federal Credit Union; Marlborough (MA); Hybrid; USD 164,000 - 197,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) match

PTO + holidays

Employee lending product pricing

Job summary

Digital Federal Credit Union seeks a Director of Consumer Lending Direct Product Management to lead the product portfolio strategy for direct auto and personal loans, aligning business objectives with member needs and risk controls. You will guide cross-functional teams to drive digital growth while maintaining credit quality and profitability.

The role focuses on developing innovative lending features, pricing models, and user experiences that boost approvals and lifecycle performance across

Qualifications

• 8+ years of progressive experience in consumer lending product management or program development.
• 1
• 4+ years of experience leading a diverse team including hiring and performance management.
• 7
• Proven track record designing, launching, and optimizing direct lending products in financial institutions.
• 7
• Demonstrated success growing origination volume and profitability through digital-first product strategies while maintaining credit quality.
• 7
• Experience leading cross-functional product initiatives involving underwriting, technology, operations, servicing, and marketing teams.
• 7
• Deep expertise in direct lending product design, pricing models, risk-based pricing, and program structuring with specialized knowledge of direct auto lending.
• 7
• Strong understanding of consumer credit risk frameworks, portfolio analytics, and how product features influence outcomes.
• 7
• Proficiency with product analytics, competitive intelligence, A/B testing, and performance dashboards.
• 6
• Innovative and strategic thinking translating market opportunities into successful direct lending products.
• 6
• Ability to thrive in a fast-paced environment with multiple priorities and change management.
• 6
• Bachelor's degree in field relevant to role (or 4 additional years of relevant experience); advanced degree preferred.
• 8

Responsibilities

• Build and lead a high performing product and program management team for the direct lending portfolio.
• Lead strategy, development, and management of direct lending products including direct auto and personal loans for digital growth.
• Develop features and pricing strategies for digital channels using market insights and data analytics to improve approvals and portfolio performance.
• Oversee product lifecycle for direct lending programs with focus on the direct auto lending experience.
• Collaborate with marketing, digital, and sales to create compelling member journeys and acquisition campaigns.
• Monitor metrics like origination volume, yield, delinquency, loss rates, and CAC; adjust terms and risk models as needed.
• Ensure regulatory compliance and fair lending practices across all direct lending products.

Skills

Direct lending

Product management leadership

Digital channel strategy

Data analytics

Pricing strategy

Regulatory compliance

Cross-functional collaboration

Credit risk understanding

A/B testing

Team building

Education

Bachelor's degree in a relevant field

Job description

Description

The Director, Consumer Lending Direct Product Management is responsible for leading the product portfolio strategy, lifecycle management, and overall success of direct consumer loan products, with emphasis on direct auto and personal loans. This role serves as a key connector across business, operational, technical, and member-focused functions to define product direction, drive execution, improve the borrowing experience and ensure products deliver sustainable value while supporting long-term organizational objectives.

Here's what you can expect from the job and what you need to be successful:

What You'll Do:

• Build, mentor, and lead a high performing product and program management team, fostering innovation, member centric designs, and cross-functional collaboration to continuously evolve the direct lending portfolio.
• Lead the strategy, development, and management of direct lending products and programs, including direct auto loans, personal loans, and other consumer product offerings, to drive profitable growth through digital channels while aligning risk appetite with member needs.
• Develop competitive product features and pricing strategies tailored to digital channels leveraging market insights, member segmentation, and data analytics to improve approval rates, volume, and portfolio performance in the direct lending space.
• Oversee the product lifecycle for direct lending programs, including design, pricing, and feature development, with particular focus on enhancing the direct auto lending experience.
• Collaborate with marketing, digital, and sales teams to create compelling member journeys, promotional campaigns, and acquisition strategies that highlight the benefits of direct lending, especially frictionless direct auto loan experiences.
• Drive program performance and profitability by monitoring key metrics such as origination volume, yield, delinquency, loss rates, and member acquisition costs, while implementing data drive adjustments to product terms, risk models, and marketing tactics.
• Ensure regulatory compliance and fair lending practices across all direct lending products and programs, staying ahead of consumer protection laws and regulations.

Essential Skills:

• 8+ years of progressive experience in consumer lending product management or program development, with significant exposure to direct lending
• 4+ years of experience leading a diverse team including hiring, coaching and performance management.
• Proven track record of designing, launching, and optimizing direct lending products, including hands‑on experience with direct lending programs in a financial institution, fintech, or credit union.
• Demonstrated success growing origination volume and profitability through digital first product strategies while maintaining strong credit quality.
• Experience leading cross functional product initiatives involving underwriting, technology, operations, servicing, and marketing teams.
• Deep expertise in direct lending product design, pricing models, risk‑based pricing, and program structuring with specialized knowledge of direct auto lending.
• Strong understanding of consumer credit risk frameworks, portfolio analytics, and how product features influence approval rates, member experience, and loss performance.
• Proficiency with product analytics, competitive intelligence, A/B testing, and performance dashboards to inform product decisions.
• Innovative and strategic thinking skilled at translating market opportunities and member feedback into successful direct lending products, particularly in the competitive auto finance segment.
• Ability to thrive in a fast-paced environment while managing multiple priorities and leading through change.
• Bachelor's degree in field relevant to role (or 4 additional years of relevant experience in lieu of a degree), advanced degree preferred.

Location:

Hillsboro Corporate Office | Hillsboro OR 97124 OR Marlborough Corporate Office | Marlborough, MA (HYBRID)

Target Compensation:

$164,000 - $197,000 annually + annual bonus

Who We Are:

Every great journey begins with a bold idea-and ours is no different. First Tech and DCU were founded on the belief that financial solutions should put people first. That belief has fueled decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.

Employees are eligible for:

• Traditional medical, dental, and vision coverage
• Generous 401(k) match
• Paid Time Off: You'll accrue up to 15 days in your first year. In addition, you'll receive 40 hours of sick time and 3 personal days, which refresh annually
• Paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria)

Employment Statements:

First Tech is an equal opportunity employer, and we value diversity, inclusion, and equity at our company. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you're applying for a job and need a reasonable accommodation for any part of the employment process, please send an email to [e-mail] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.

First Tech is not currently offering Visa transfer/sponsorship for this position.