Director, Consumer Lending Direct Product Management

Digital Federal Credit Union; Hillsboro (OR); Hybrid; USD 164,000 - 197,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k) match

Paid time off

Paid holidays

Employee lending product pricing

Job summary

Digital Federal Credit Union in Hillsboro, OR is seeking a Director, Consumer Lending Direct Product Management to lead the direct lending portfolio, including direct auto loans and personal loans, and to align strategy with member needs, risk appetite, and regulatory requirements.

You will build and mentor a cross‑functional team, drive digital channel initiatives, develop pricing strategies, and oversee the product lifecycle from design to deployment while monitoring origination metrics and

Qualifications

• 8+ years of progressive experience in consumer lending product management or program development, with significant exposure to direct lending.
• 4+ years of experience leading a diverse team including hiring, coaching and performance management.
• Proven track record of designing, launching, and optimizing direct lending products across financial institutions, fintech, or credit unions.
• Demonstrated success growing origination volume and profitability through digital first product strategies with strong credit quality.
• Experience leading cross functional product initiatives involving underwriting, technology, operations, servicing, and marketing.
• Deep expertise in direct lending product design, pricing models, risk-based pricing, and program structuring with direct auto lending knowledge.
• Strong understanding of consumer credit risk frameworks, portfolio analytics, and impact on approval rates and loss performance.
• Proficiency with product analytics, competitive intelligence, A/B testing, and performance dashboards.
• Innovative and strategic thinker translating market opportunities into successful direct lending products.
• Ability to thrive in a fast-paced environment, managing multiple priorities and leading through change.
• Bachelor's degree in field relevant to role (or 4 additional years of relevant experience); advanced degree preferred.

Responsibilities

• Build, mentor, and lead a high performing product and program management team.
• Foster innovation, member-centric designs, and cross-functional collaboration to evolve the direct lending portfolio.
• Lead strategy, development, and management of direct lending products including direct auto loans and personal loans.
• Develop competitive product features and pricing strategies for digital channels.
• Oversee the product lifecycle for direct lending programs, focusing on direct auto lending.
• Collaborate with marketing, digital, and sales to create member journeys and acquisition strategies.
• Monitor origination volume, yield, delinquency, loss rates, and CAC to optimize terms and marketing.
• Ensure regulatory compliance and fair lending across all direct lending products.

Skills

Direct lending

Team leadership

Product development

Digital lending

Pricing models

Credit risk

Analytics dashboards

Cross‑functional collaboration

Underwriting

Regulatory compliance

Direct auto lending

Fintech / credit union experience

Education

Bachelor's degree or 4+ years of relevant experience

Tools

None

Job description

Description

The Director, Consumer Lending Direct Product Management is responsible for leading the product portfolio strategy, lifecycle management, and overall success of direct consumer loan products, with emphasis on direct auto and personal loans. This role serves as a key connector across business, operational, technical, and member-focused functions to define product direction, drive execution, improve the borrowing experience and ensure products deliver sustainable value while supporting long-term organizational objectives.

Here's what you can expect from the job and what you need to be successful:

What You'll Do:

• Build, mentor, and lead a high performing product and program management team, fostering innovation, member centric designs, and cross-functional collaboration to continuously evolve the direct lending portfolio.
• Lead the strategy, development, and management of direct lending products and programs, including direct auto loans, personal loans, and other consumer product offerings, to drive profitable growth through digital channels while aligning risk appetite with member needs.
• Develop competitive product features and pricing strategies tailored to digital channels leveraging market insights, member segmentation, and data analytics to improve approval rates, volume, and portfolio performance in the direct lending space.
• Oversee the product lifecycle for direct lending programs, including design, pricing, and feature development, with particular focus on enhancing the direct auto lending experience.
• Collaborate with marketing, digital, and sales teams to create compelling member journeys, promotional campaigns, and acquisition strategies that highlight the benefits of direct lending, especially frictionless direct auto loan experiences.
• Drive program performance and profitability by monitoring key metrics such as origination volume, yield, delinquency, loss rates, and member acquisition costs, while implementing data drive adjustments to product terms, risk models, and marketing tactics.
• Ensure regulatory compliance and fair lending practices across all direct lending products and programs, staying ahead of consumer protection laws and regulations.

Essential Skills:

• 8+ years of progressive experience in consumer lending product management or program development, with significant exposure to direct lending
• 4+ years of experience leading a diverse team including hiring, coaching and performance management.
• Proven track record of designing, launching, and optimizing direct lending products, including hands‑on experience with direct lending programs in a financial institution, fintech, or credit union.
• Demonstrated success growing origination volume and profitability through digital first product strategies while maintaining strong credit quality.
• Experience leading cross functional product initiatives involving underwriting, technology, operations, servicing, and marketing teams.
• Deep expertise in direct lending product design, pricing models, risk‑based pricing, and program structuring with specialized knowledge of direct auto lending.
• Strong understanding of consumer credit risk frameworks, portfolio analytics, and how product features influence approval rates, member experience, and loss performance.
• Proficiency with product analytics, competitive intelligence, A/B testing, and performance dashboards to inform product decisions.
• Innovative and strategic thinking skilled at translating market opportunities and member feedback into successful direct lending products, particularly in the competitive auto finance segment.
• Ability to thrive in a fast-paced environment while managing multiple priorities and leading through change.
• Bachelor's degree in field relevant to role (or 4 additional years of relevant experience in lieu of a degree), advanced degree preferred.

Location:

Hillsboro Corporate Office | Hillsboro OR 97124 OR Marlborough Corporate Office | Marlborough, MA (HYBRID)

Target Compensation:

$164,000 - $197,000 annually + annual bonus

Who We Are:

Every great journey begins with a bold idea-and ours is no different. First Tech and DCU were founded on the belief that financial solutions should put people first. That belief has fueled decades of innovation and service, rooted in the tech sector and expanding to support members from all walks of life.

Employees are eligible for:

• Traditional medical, dental, and vision coverage
• Generous 401(k) match
• Paid Time Off: You'll accrue up to 15 days in your first year. In addition, you'll receive 40 hours of sick time and 3 personal days, which refresh annually
• Paid federal holidays
• Special employee pricing on lending products such as mortgage, auto, and personal loans (eligibility subject to standard account requirements and underwriting criteria)

Employment Statements:

First Tech is an equal opportunity employer, and we value diversity, inclusion, and equity at our company. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you're applying for a job and need a reasonable accommodation for any part of the employment process, please send an email to [e-mail] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.

First Tech is not currently offering Visa transfer/sponsorship for this position.