Director, Consumer Insights — Remote, High-Impact Scope

Resident Home Inc.; Northern (KY); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

HSA contributions

401K with match

Take what you need PTO

Wellness benefits

Remote work stipend

Free mattress

Job summary

Ashley Digital is seeking a Director, Consumer Insights to build a modern insights capability that voices the consumer, retail customer, and marketplace in Ashley's product decisions. The role owns the insights operating model and decision-ready synthesis across priorities, shaping questions and driving adoption of insights across teams.

Reporting to the VP of Product Marketing, Tampa, FL is preferred, with remote candidates who can travel as needed.

Qualifications

• 8+ years in consumer insights, market research, UX research, strategy, product marketing, or customer experience; director-level experience preferred.
• Proven experience designing and executing custom research and synthesizing data into insight storytelling.
• Ability to connect consumer, customer, retail, and marketplace signals to product strategy, merchandising, pricing, and growth priorities — communicated through concise, commercially grounded executive recommendations.
• Fluency with AI-enabled research and knowledge management tools, used to accelerate synthesis without outsourcing judgment.
• Comfortable operating with incomplete inputs and limited resources while maintaining research discipline.
• Strong track record influencing across a matrixed organization with varying levels of research fluency.
• People management experience, with a high-ownership mindset suited to building an insights function from an early stage.
• Able and willing to travel to company on-site meetings in Tampa, FL

Responsibilities

• Establish Ashley's insights capability across product, marketing, retail and CX.
• Design learning plans and custom research initiatives translating ambiguous questions into objectives and instruments.
• Synthesize data and feedback into decision-ready readouts and actionable implications.
• Build relationships across functions to demonstrate the value and impact of insights.
• Own insights repository and AI-enabled synthesis workflows.
• Create a disciplined intake and prioritization process for insights work.
• Manage and develop one direct report with coaching and alignment.
• Turn complex research into sharp, memorable, commercially useful takeaways that move decisions forward.

Skills

Consumer insights

Market research

UX research

Strategy

Product marketing

Customer experience

AI-enabled research

People management

Education

Bachelor's degree

Job description

Ashley Digital is seeking a Director, Consumer Insights to build a modern insights capability that voices the consumer, retail customer, and marketplace in Ashley's product decisions. The role owns the insights operating model and decision-ready synthesis across priorities, shaping questions and driving adoption of insights across teams.

Reporting to the VP of Product Marketing, Tampa, FL is preferred, with remote candidates who can travel as needed.