Director, Consumer Insights

Dow Jones; New York (NY); On-site; USD 180,000 - 205,000; Full time

Benefits offered by this job

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Comprehensive Medical, Dental and VIs​

Education Benefits

Paid Maternity and Paternity Leave

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones is seeking a Director, Consumer Insights to craft the shared source of truth about our customers. You will harmonize metrics, tell coherent stories, and drive insights-led decisions at the senior leadership level.

This on-site role requires collaboration with analytics, research, and business units to inform growth in core products and ventures. You will lead with a strategic mindset, synthesize qualitative and quantitative data, and influence senior stakeholders to turn insights into

Qualifications

• 12+ years of consumer-focused experience in strategy and operations or strategic insights roles; experience at a top-tier consulting firm and/or a high-performing internal corporate strategy or insights team is preferred
• Proficiency with data tools and architecture
• Fluency with AI and ideas about how to use it for synthesis and research; experience deploying AI tools across an analytics or strategy function

Responsibilities

• Develop a deep familiarity with all data and research sources across Dow Jones, identifying gaps and limitations
• Create a unified, coherent understanding of customers that is digestible and actionable at an executive level
• Collaborate across marketing, product, tech, editorial, and finance to align metrics and derive insights that unlock growth
• Translate insights into recommendations on roadmap, pricing, and retention
• Track AI, platform, and consumer behavior shifts and feed signal into strategy

Job description

About The Role

As the Director, Consumer Insights , you will create the shared source of truth about our customers that we use to drive decisions about future growth in our core products and new ventures. You will collaborate with analytics and research teams across Dow Jones to harmonize metrics, align on a shared view of the customer, and drive insights-led decision making at the senior leadership level. This is not a pure market research or analytics role. The focus here, at least in the beginning, will be on pulling together disparate measurements, research, data, and analysis from across the newly-formed Dow Jones consumer group and using them to tell coherent stories about our customers that inform decision making. You will work on-site in our Midtown Manhattan office 3 days a week and report to the SVP, Consumer Ventures & Strategy.

You Are

• A strategist first: you can frame a question, structure an answer, and write an executive-level memo or build a deck
• Able to analyze qualitative and quantitative data to derive insights
• Able to navigate, unpack, and understand different metrics, definitions, and points of view
• Collaborative and adept at driving to consensus across functions
• Relentlessly curious
• A consumer of media and news with a point of view about the future of the content and data business
• A data-driven storyteller who knows how to use analytics and insights to drive to decisions
• Entrepreneurial: able to put a strategy into action

You Will

• Develop a deep familiarity with all of the data and research sources across Dow Jones, identifying gaps and limitations
• Use those sources–and new ones that you will work with our existing teams to create–to create a unified, coherent understanding of our customers that is digestible and actionable at an executive level
• Work across marketing, product, tech, editorial, and finance to align metrics and derive insights that unlock growth
• Translate insights into recommendations on roadmap, pricing, and retention
• Track AI, platform, and consumer behavior shifts and feed signal into strategy

You Have

• 12+ years of consumer-focused experience in strategy and operations or strategic insights roles; experience at a top-tier consulting firm and/or a high-performing internal corporate strategy or insights team is preferred
• A proven ability to influence senior stakeholders and navigate complex organizations
• Proficiency with data tools and architecture
• At least: fluency with AI and ideas about how to use it for synthesis and research; at best: experience deploying AI tools across an analytics or strategy function
• A deep interest in the future of media and content businesses and ideas about how to navigate it
• The willingness to work in our Midtown Manhattan office at least 3 days each week
• A plus: Media, content, and/or subscription experience

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn More About All Our US Benefits .

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.

Business Area: Dow Jones - Consumer

Job Category: General Management

Union Status

Non-Union role

Base Pay Range: $180,000 - $205,000

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).