Director, Consumer Communications (FBG)

Fanatics Commerce; New York (NY); Hybrid; USD 143,000 - 206,000; Full time

Job summary

Fanatics is seeking a Director, Consumer PR & Communications to lead earned media for Fanatics Betting & Gaming. You will shape consumer narratives across multiple products, build influencer and media partnerships, and drive awareness in a fast-changing, regulated space.

You'll report to the VP, Brand Communications and collaborate with Marketing, Product, Legal, and Compliance to align storytelling with business priorities. Travel to events and Fanatics offices is expected.

Qualifications

• 10+ years of PR or communications experience, ideally within consumer tech, sports, gaming, entertainment, or marketplace businesses.
• Deep experience shaping consumer narratives for fast-moving brands, with a proven track record of driving awareness and cultural relevance through earned media.
• Strong media relationships across sports, consumer, lifestyle, and tech outlets both traditional and new.
• Exceptional writing and storytelling skills; you can turn data, launches, and platform moments into stories people actually want to read.
• Demonstrated fluency in sports, entertainment, and internet culture — you know what will land, what won't, and why timing is everything.
• Experience building communications for a new product or category where you created the frameworks rather than inherited them.
• Low ego, high ownership; comfortable getting in the weeds and delivering results as part of a collaborative, fast-moving team.
• Strong judgment in regulated environments; you know how to be creative and bold within the right guardrails.
• Comfortable managing multiple products, priorities, and workstreams simultaneously without losing the thread.
• Open to regular travel to events and Fanatics offices for offsites and team meetings.

Responsibilities

• Develop and lead a consumer communications strategy that builds awareness, drives product adoption, and shapes how fans think and talk about Fanatics Sportsbook, Fanatics Markets, Fanatics Casino, and the Fanatics App.
• Tell the story of FBG's innovation, from how we're changing the way fans bet and predict, to the experiences only Fanatics can offer at the intersection of sports, culture, and commerce.
• Cultivate strong relationships with consumer, sports, tech, lifestyle, and creator press to build credibility and secure meaningful coverage that reinforces FBG's position as the most fan-forward platform in the space.
• Proactively insert FBG's brands into cultural and sports conversations, identifying real-time moments and translating them into earned media and creator-led visibility before the window closes.
• Use data storytelling, trend reports, partnerships, and cultural insights to create campaigns and moments that spark conversation with key audiences.
• Partner closely with Marketing, Product, Legal, and Compliance to align storytelling with business priorities across all four products.
• Build and maintain distinct but cohesive narratives for each product, ensuring each has its own voice while reinforcing the strength of the broader Fanatics ecosystem.
• Define KPIs and reporting frameworks to measure what's working across media, influencer, and campaign efforts.
• Build foundational communications infrastructure: messaging frameworks, media strategy, creator playbooks, with a startup mindset inside a scaled company.

Skills

PR leadership

Media relations

Storytelling

Writing

Sports culture

Regulated environments

Travel readiness

Cross-functional collaboration

Job description

Hybrid - New York, New York, United States

Jul 16, 2026

$143,000 - $206,000/year

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Director, Consumer PR & Communications Fanatics Betting & Gaming

Fanatics Betting & Gaming (FBG) is redefining how fans engage with the moments they care about, from sports betting and live casino to prediction markets and beyond. Our ecosystem spans Fanatics Sportsbook, Fanatics Markets, Fanatics Casino, and the Fanatics App, and we're building something that's never existed at this scale before. There's no playbook to copy.

We're looking for a stellar consumer communications leader to help tell the stories that put FBG's products at the center of sports culture, internet moments, and fan obsession. This role owns the earned media and influencer narrative across our full consumer portfolio — finding the angles, building the relationships, and creating the moments that make fans pay attention.

Reporting to the VP, Brand Communications, the ideal candidate is on top of emerging trends, experienced landing earned coverage across both traditional press and new media, and genuinely excited to take calculated risks in a regulated industry. You're a cultural observer first, a strategic communicator second, and someone who moves fast without sacrificing judgment.

What You'll Do

• Develop and lead a consumer communications strategy that builds awareness, drives product adoption, and shapes how fans think and talk about Fanatics Sportsbook, Fanatics Markets, Fanatics Casino, and the Fanatics App.
• Tell the story of FBG's innovation, from how we're changing the way fans bet and predict, to the experiences only Fanatics can offer at the intersection of sports, culture, and commerce.
• Cultivate strong relationships with consumer, sports, tech, lifestyle, and creator press to build credibility and secure meaningful coverage that reinforces FBG's position as the most fan-forward platform in the space.
• Proactively insert FBG's brands into cultural and sports conversations, identifying real-time moments and translating them into earned media and creator-led visibility before the window closes.
• Use data storytelling, trend reports, partnerships, and cultural insights to create campaigns and moments that spark conversation with key audiences.
• Partner closely with Marketing, Product, Legal, and Compliance to align storytelling with business priorities across all four products.
• Build and maintain distinct but cohesive narratives for each product, ensuring each has its own voice while reinforcing the strength of the broader Fanatics ecosystem.
• Define KPIs and reporting frameworks to measure what's working across media, influencer, and campaign efforts.
• Build foundational communications infrastructure: messaging frameworks, media strategy, creator playbooks, with a startup mindset inside a scaled company.

What You Bring

• 10+ years of PR or communications experience, ideally within consumer tech, sports, gaming, entertainment, or marketplace businesses.
• Deep experience shaping consumer narratives for fast-moving brands, with a proven track record of driving awareness and cultural relevance through earned media.
• Strong media relationships across sports, consumer, lifestyle, and tech outlets both traditional and new.
• Exceptional writing and storytelling skills; you can turn data, launches, and platform moments into stories people actually want to read.
• Demonstrated fluency in sports, entertainment, and internet culture — you know what will land, what won't, and why timing is everything.
• Experience building communications for a new product or category where you created the frameworks rather than inherited them.
• Low ego, high ownership; comfortable getting in the weeds and delivering results as part of a collaborative, fast-moving team.
• Strong judgment in regulated environments; you know how to be creative and bold within the right guardrails.
• Comfortable managing multiple products, priorities, and workstreams simultaneously without losing the thread.
• Open to regular travel to events and Fanatics offices for offsites and team meetings.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $143,000 to $206,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visithttps://benefitsatfanatics.com/

Fanatics is a global digital sports platform that connects fans to licensed merchandise, collectibles, and betting services, enhancing the overall sports experience.

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Footprint

Where they work

95 Morton St, New York, NY 10014, US Fanatics, Jacksonville, FL., . 32256, US 5332 Avion Park Dr, Tampa, Florida 33607, US 1877 Broadway, Boulder, CO 80302, US 1 Franklin Pkwy, San Mateo, CA 94403, US Manchester, Manchester M46FN, GB Tokyo, Tokyo 1000001, JP 15701 SW 29th st., Miramar, FL 33027, US Los Angeles, CA, US Easton, PA, US Conshohocken, PA, US Frazeysburg, OH 43822, US Fairdale, Kentucky 40118, US Vancouver, CA Irvine, CA, US Norman, OK, US Winona, MN, US Bentonville, AR, US Deerfield, IL, US Clarion, IA, US Atlanta, GA, US Lake Mary, FL, US Las Vegas, NV, US Aberdeen, MD, US Montreal, CA Paris, FR Amsterdam, NL Hamburg, DE Hyderabad, IN