Director, Communications Planning (Audience Strategy)

CMI Media, LLC; Philadelphia (Philadelphia County); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Director of Communications Planning to craft compelling narratives that connect healthcare audiences with brands. In this dynamic role, you'll partner with data teams to uncover insights, develop strategic frameworks, and lead collaborative brainstorming sessions. You'll thrive in a supportive environment that values creativity and teamwork, making a significant impact on client success. If you're passionate about understanding consumer behavior and enjoy working in a fast-paced setting, this opportunity is perfect for you.

Qualifications

• Passion for understanding consumer behavior in healthcare.
• Strong analytical skills for data-driven decision making.

Responsibilities

• Develop customer decision journeys from awareness to action.
• Create strategic frameworks for media plan development.

Skills

Consumer Behavior Analysis

Strategic Thinking

Data Analysis

Communication Skills

Collaboration

Problem Solving

Job description

Do you thrive on connecting the dots between data and human behavior?

CMI Media Groupis searching for a Director, Communications Planningto join our collaborative and passionate team. In this role, you'll be the architect of compelling narratives that resonate with healthcare audiences and drive impactful results for our clients.

What You'll Do:

• Uncover the "Why" Behind the "Who":Partner with our Decision Sciences and Audience Intelligence teams to identify and understand the audiences most likely to embrace our clients' brands.
• Map the Journey to Wellness:Develop comprehensive customer decision journeys, illuminating the path consumers take from awareness to action.
• Craft Compelling Brand Stories:Unearth key insights and weave them into a cohesive brand idea that resonates across all media touchpoints.
• Build the Blueprint for Success:Develop strategic frameworks that guide media plan development, ensuring every tactic and investment aligns with the overarching strategy.
• Champion Collaboration:Lead brainstorming sessions, inspire creative thinking, and partner seamlessly with internal teams and external partners.

What You Bring to the Table:

• A Passion for Understanding People:You're fascinated by consumer behavior, particularly within the healthcare landscape.
• A Strategic and Analytical Mind:You excel at analyzing data, identifying patterns, and translating insights into actionable strategies.
• Exceptional Communication Skills:You can articulate complex ideas clearly and persuasively, both verbally and in writing.
• A Collaborative Spirit:You thrive in a team environment and enjoy working with diverse perspectives to achieve shared goals.
• A "Can-Do" Attitude:You're a creative problem-solver who embraces challenges and thrives in a fast-paced environment.

Why CMI Media Group?

At CMI Media Group, we're more than just an agency – we're a collective of 1050+ healthcare experts driven by a shared passion for making a difference in the world. We offer a dynamic and supportive work environment where you'll have the opportunity to learn, grow, and make a real impact.