Director, Communications Planning (Audience Strategy)

CMI/Compas; Chesterbrook (Chester County); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Director of Communications Planning to craft impactful narratives that connect healthcare audiences with brands. This role involves collaborating with various teams to understand consumer behavior, develop strategic frameworks, and lead creative brainstorming sessions. The ideal candidate will possess exceptional communication skills and a passion for data analysis, thriving in a dynamic environment. Join a collective of healthcare experts dedicated to making a difference, where your contributions will drive meaningful results and foster a culture of growth and collaboration.

Qualifications

• Passion for understanding consumer behavior in healthcare.
• Strong analytical skills to translate data into strategies.

Responsibilities

• Partner with teams to understand audiences for effective brand narratives.
• Develop customer decision journeys and strategic media frameworks.

Skills

Consumer Behavior Analysis

Strategic Thinking

Data Analysis

Communication Skills

Collaboration

Creative Problem Solving

Job description

Do you thrive on connecting the dots between data and human behavior?
CMI Media Group is searching for a Director, Communications Planning to join our collaborative and passionate team. In this role, you'll be the architect of compelling narratives that resonate with healthcare audiences and drive impactful results for our clients.
What You'll Do:

1. Uncover the Why Behind the Who: Partner with our Decision Sciences and Audience Intelligence teams to identify and understand the audiences most likely to embrace our clients' brands.
2. Map the Journey to Wellness: Develop comprehensive customer decision journeys, illuminating the path consumers take from awareness to action.
3. Craft Compelling Brand Stories: Unearth key insights and weave them into a cohesive brand idea that resonates across all media touchpoints.
4. Build the Blueprint for Success: Develop strategic frameworks that guide media plan development, ensuring every tactic and investment aligns with the overarching strategy.
5. Champion Collaboration: Lead brainstorming sessions, inspire creative thinking, and partner seamlessly with internal teams and external partners.

What You Bring to the Table:

1. A Passion for Understanding People: You're fascinated by consumer behavior, particularly within the healthcare landscape.
2. A Strategic and Analytical Mind: You excel at analyzing data, identifying patterns, and translating insights into actionable strategies.
3. Exceptional Communication Skills: You can articulate complex ideas clearly and persuasively, both verbally and in writing.
4. A Collaborative Spirit: You thrive in a team environment and enjoy working with diverse perspectives to achieve shared goals.
5. A Can-Do Attitude: You're a creative problem-solver who embraces challenges and thrives in a fast-paced environment.

Why CMI Media Group? At CMI Media Group, we're more than just an agency – we're a collective of 1050+ healthcare experts driven by a shared passion for making a difference in the world. We offer a dynamic and supportive work environment where you'll have the opportunity to learn, grow, and make a real impact.