Director, Communications Planning (Audience Strategy)

CMI Media Group; Cherry Hill Township (NJ); On-site; USD 80,000 - 130,000; Full time

Job summary

An established industry player is looking for a Director of Communications Planning to craft compelling narratives that resonate with healthcare audiences. This pivotal role involves collaborating with various teams to uncover insights and develop strategic frameworks that guide media planning. The ideal candidate will possess strong analytical skills, a proactive problem-solving attitude, and excellent communication abilities. Join a dynamic team of healthcare experts in a supportive environment dedicated to making a difference and driving impactful results for clients.

Qualifications

• Strong interest in consumer behavior, especially within healthcare.
• Excellent communication skills, both verbal and written.

Responsibilities

• Partner with teams to identify and understand target audiences.
• Develop comprehensive customer decision journeys.

Skills

Consumer Behavior Analysis

Analytical Skills

Communication Skills

Collaborative Teamwork

Problem-Solving

Job description

Director, Communications Planning (Audience Strategy)

Join to apply for the Director, Communications Planning (Audience Strategy) role at CMI Media Group.

Overview

CMI Media Group is seeking a Director, Communications Planning to join our collaborative team. This role involves creating compelling narratives that resonate with healthcare audiences and deliver impactful results for clients.

Responsibilities

1. Partner with Decision Sciences and Audience Intelligence teams to identify and understand target audiences.
2. Develop comprehensive customer decision journeys from awareness to action.
3. Uncover key insights and craft cohesive brand stories across media platforms.
4. Create strategic frameworks to guide media planning and ensure alignment with overall strategy.
5. Lead brainstorming sessions, foster creative thinking, and collaborate with internal and external teams.

Qualifications

• Strong interest in consumer behavior, especially within healthcare.
• Analytical skills to interpret data and develop strategies.
• Excellent communication skills, both verbal and written.
• Ability to work collaboratively in diverse teams.
• Proactive problem-solving attitude and adaptability in a fast-paced environment.

Why Join CMI Media Group?

We are a collective of over 1050 healthcare experts committed to making a difference. We offer a dynamic, supportive environment for growth and impact.

Additional Details

• Seniority level: Director
• Employment type: Full-time
• Job functions: Marketing, Public Relations, Writing/Editing
• Industry: Advertising Services