Director, Communications – Executive Social Media

Jobtailor; Bentonville (AR); On-site; USD 110,000 - 140,000; Full time

Job summary

Walmart is seeking a strategic leader to develop and manage the CEO’s social presence across platforms, shaping an authentic executive voice aligned with Walmart’s priorities and reputation. The role entails creating social-first posts, video content, and managing the CEO’s podcast with editorial strategy and distribution.

You will collaborate with Communications to coordinate executive voices, apply analytics to refine strategy, and craft briefs, talking points, and content that position

Qualifications

• Bachelor's degree in Communications, Public Relations, Business, or related field.
• 5+ years’ experience in public relations, communications, or relevant area OR 7 years’ experience in public relations, communications, or relevant area.

Responsibilities

• Develop and manage the CEO’s social presence across platforms.
• Build an authentic executive voice that advances Walmart’s priorities and reputation.
• Develop compelling social-first posts, video and other content.
• Manage the CEO’s podcast, including editorial strategy, guest development, production, distribution and promotion.
• Partner across Communications to coordinate executive voices and enterprise moments.
• Apply analytics, cultural trends and platform developments to strengthen strategy.
• Develop briefings, scripts, talking points and other executive content.
• Shape and amplify Walmart’s President and CEO’s voice across social and owned platforms.
• Collaborate with the Executive Communications and Global Communications teams to advance Walmart’s enterprise narrative and reputation.
• Position executives around appropriate audiences, channels and moments while maintaining authentic individual voices.

Skills

Social Media Strategy

Executive Presence Development

Podcast Production

Exceptional Writing Skills

Analytics and Audience Insights

Education

Bachelor's degree in Communications/Public Relations/Business

Job description

• Develop and manage the CEO’s social presence across platforms
• Build an authentic executive voice that advances Walmart’s priorities and reputation
• Develop compelling social-first posts, video and other content
• Manage the CEO’s podcast, including editorial strategy, guest development, production, distribution and promotion
• Partner across Communications to coordinate executive voices and enterprise moments
• Apply analytics, cultural trends and platform developments to strengthen strategy
• Develop briefings, scripts, talking points and other executive content
• Shape and amplify Walmart’s President and CEO’s voice across social and owned platforms
• Collaborate with the Executive Communications and Global Communications teams to advance Walmart’s enterprise narrative and reputation
• Position executives around appropriate audiences, channels and moments while maintaining authentic individual voices

Requirements

• Bachelor’s degree in Communications, Public Relations, Business, or related field and 5 years’ experience in public relations, communications, or relevant area OR 7 years’ experience in public relations, communications, or relevant area
• 2 years’ supervisory experience or experience leading cross-functional teams
• Significant experience building social media strategy and executive presence for a CEO, senior executive or other high-profile leader
• Deep understanding of major social platforms, audience expectations and emerging content formats
• Exceptional writing and editorial skills, with the ability to capture and adapt an executive’s voice across formats
• Experience developing podcasts or recurring audio/video content
• Strong strategic judgment, executive presence and discretion
• Experience using analytics and audience insights to improve performance
• Ability to connect content to broader communications priorities and influence across a complex organization
• Ability to thrive in a fast-moving environment
• Willingness to travel up to 10%
• Drug-free workplace and compliance with Walmart’s no-tolerance policy regarding illegal drugs and alcohol on the job

Core Competencies

Demonstrates expertise in developing and managing executive social media presence, crafting compelling content, and utilizing analytics to enhance communication strategies. Proven ability to lead cross-functional teams and shape executive narratives across various platforms.

Highest-signal resume keywords

• Social Media Strategy
• Executive Presence Development
• Podcast Production
• Exceptional Writing Skills
• Analytics and Audience Insights

Hard Skills

• Social Media Management
• Content Development
• Editorial Strategy
• Podcast Development
• Audience Analysis

Soft Skills

• Strategic Judgment
• Discretion
• Collaboration
• Adaptability

Industry Keywords

• Public Relations
• Communications
• Executive Communications
• Cultural Trends
• Content Formats