Director, Client Marketing Intelligence – Americas

Reinsurance Group of America, Incorporated; Chesterfield (MO); On-site; USD 89,000 - 135,000; Full time

Job summary

Reinsurance Group of America, Incorporated seeks a Director, Client Marketing Intelligence, the Americas to aggregate and translate marketing data into actionable insights. The role drives revenue growth and client loyalty with regional leadership across all lines of business.

Lead enterprise marketing platforms, develop KPI reporting, and collaborate cross-functionally with Business Development and account teams to win more business while exceeding client expectations.

Qualifications

• Bachelor’s degree in marketing, business analytics, or related field.
• MBA or other advanced degree.
• 5+ years in strategic marketing, analytics, or business operations in a financial services company.
• Deep expertise in business and marketing analytics and translating data into actionable insights.
• Experience with large B2B organizations preferred.
• Insurance-related experience preferred.
• Advanced knowledge of broad business practices.
• Demonstrated ability to provide tangible sales and marketing support.
• Advanced oral and written communication skills.
• Experience with analytics tools and presentation data visualization.
• Understanding of marketing disciplines and tools including segmentation, SEO, paid media, social media, email marketing, lead generation, and databases.
• MBA, FLMI or CLU preferred.

Responsibilities

• Aggregate marketing data and intel from across business initiatives, industry intelligence and internal marketing platforms, analyze for useful client engagement insights and trend data, and translate into actionable information for regional leadership and business teams.
• Support the Client Marketing team strategy and focus on consistently improving client engagement for the purpose of increasing client loyalty and driving revenue growth in alignment with the Americas strategic objectives across all lines of businesses.
• Apply business experience, research tools, and marketing analytics to inform strategic decision making for regional leaders and business teams.
• Create internal reporting framework comprised of key performance indicators that outline progress against business targets and gets distributed to regional leadership and account teams.
• Make recommendations for improvements to the Americas enterprise marketing platforms to meet RGA Americas’ specific business needs, collect the most useful data insights, and allow for seamless integration with existing systems and processes for ease of use and access.
• Drive enterprise marketing system advancements and lead platform training programs for the Americas, including onboarding and ongoing training programs that support the unique requirements of regional client-facing associates and teams.
• Establish and manage internal cross-functional and cross-business relationships across the region, as well as with partners in EMEA and APAC.

Skills

Marketing analytics

CRM platforms

Sales operations

Data translation

Presentation skills

Cross-functional collaboration

Education

Bachelor’s degree in marketing, business analytics, or related field

MBA or other advanced degree

Tools

HubSpot

Salesforce Marketing Cloud

CRM software

Job description

Reinsurance Group of America, Incorporated seeks a Director, Client Marketing Intelligence, the Americas to aggregate and translate marketing data into actionable insights. The role drives revenue growth and client loyalty with regional leadership across all lines of business.

Lead enterprise marketing platforms, develop KPI reporting, and collaborate cross-functionally with Business Development and account teams to win more business while exceeding client expectations.