Director, Central Retail Sales – Growth & Impact

fairlife; Chicago (IL); On-site; USD 165,000 - 190,000; Full time

Benefits offered by this job

Medical, dental, vision insurance from

Paid time off

Parental leave & adoption assistance

401(k) with employer match

Tuition reimbursement

Employee Assistance Program

Life insurance

Wellness reimbursement

HSA funding

Learning & development

Job summary

fairlife, LLC, a Chicago-based nutrition company, seeks a Director of Retail Sales for the Large Store Central Retail Channel to lead growth across major grocery accounts in the Central U.S. You will build strategic plans, develop a high-performing team, and partner across Marketing, Finance, Insights, and Supply Chain to deliver profitable results.

The role requires 8+ years in Sales/Account Management in CPG, with 2+ years in leadership.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 8+ years of progressive Sales/Account Management experience in CPG.
• 2+ years of sales leadership experience and team development.
• Strong knowledge of revenue growth management and trade promotion.

Responsibilities

• Drive revenue growth, market share gains, and distribution expansion across key grocery and large-format retail customers within the Central Retail Channel.
• Lead customer development through Joint Business Planning, annual negotiations, promotional planning, and assortment optimization that align with company growth objectives.
• Partner with Marketing, Finance, Insights, Supply Chain, and Commercial teams to develop and execute customer growth strategies.
• Identify opportunities through market trends, syndicated data, shopper insights, and competitive analysis.
• Manage trade spending, customer investments, and marketing budgets to maximize ROI while maintaining fiscal responsibility.
• Build, coach, and develop a high-performing sales team through effective leadership, talent development, and performance management.
• Develop and maintain strong executive-level relationships with key customers and business partners.

Skills

CPG sales strategy

Customer development

Leadership

Negotiation

Budget management

Communication

Education

Bachelor's degree in Business/Marketing/Finance

MBA preferred

Tools

Trade promotion management

P&L management

Forecasting

Job description

fairlife, LLC, a Chicago-based nutrition company, seeks a Director of Retail Sales for the Large Store Central Retail Channel to lead growth across major grocery accounts in the Central U.S. You will build strategic plans, develop a high-performing team, and partner across Marketing, Finance, Insights, and Supply Chain to deliver profitable results.

The role requires 8+ years in Sales/Account Management in CPG, with 2+ years in leadership.