Director-Business Development - Acute

SBH-Green Bay; United States; In loco; USD 120.000 - 170.000; Tempo pieno

Descrizione del lavoro

Creekside Behavioral Health in Kingsport, Tennessee seeks a Director of Business Development for acute services. You will lead the development and execution of business development and marketing strategies to expand referrals, grow service lines, and enhance the facility’s reputation among physicians and community partners.

The role requires strategic leadership, collaboration with hospital leadership, and ongoing assessment of market opportunities to drive census growth while improving

Competenze

• Five or more years of healthcare business development/marketing experience.
• Knowledge of psychiatric and substance use disorder treatments.
• Strong local market and referral base understanding.

Mansioni

• Develops and implements business development programs aligned with facility strategic plans to increase revenues and census.
• Builds and maintains relationships with key referral sources including physicians and community organizations.
• Leads staff through hiring, training, performance management and scheduling to meet department goals.
• Represents the facility at professional events and liaises with referral sources and hospital leadership.
• Collaborates with discharge planners, case managers and management to optimize referrals and admissions.
• Analyzes market demographics and competition to identify new service lines and growth opportunities.

Conoscenze

Leadership

Strategic planning

Relationship building

Communication

Healthcare business development

Formazione

Bachelor’s/Associate degree in Business/Behavioral Health/Marketing

High school diploma or equivalent

Descrizione del lavoro

Director-Business Development - Acute | Creekside Behavioral Health | Kingsport, Tennessee About the Job:

PURPOSE STATEMENT:

The Business Development Director is responsible for establishing and coordinating all business development and marketing functions for the purpose of assuring facility growth, product/service development, member awareness, communication between facilities and referral sources, quality control, profitability, and operating-cost reduction. Grows lines of service as defined by management by developing/retaining referrals from physicians and other key non-physician referral sources. Employs creative approaches with well-established methods for growing facility's positive reputation among professional referrals locally, regionally, and nationally.

Roles and Responsibilities:

ESSENTIAL FUNCTIONS:

• Develops and implements business development programs in support of facility-wide strategic plans to position the hospital with a distinct competitive advantage that would increase revenues and profits for facility.
• Identifies and prioritizes issues of importance, including those priority issues as set by leadership. Collaborates with department leaders and corporate leaders, as needed.
• Communicates instructions, expectations and timelines clearly and concisely.
• Leads a team of highly engaged members through hiring, orienting, performance assessment and management, motivating, training, scheduling, and coaching to meet department goals and ensure effective and efficient department operation.
• Maintains productivity levels that are aligned with client census, curtailing unnecessary overtime and/or excessive staff work hours.
• Manages staff scheduling and maintains an updated plan for contingency staffing.
• Maintains accountability expectations for self and staff in all areas of job performance.
• Engages staff in quality and safety basics to ensure sustained, measurable compliance.
• Identifies staff educational needs and ensures they are addressed with education programs that are attended by staff.
• Holds staff accountable for non-compliance and client safety concerns, as well as attendance, following policies, behavior, and adherence to code of conduct.
• Participates in the design and implementation of monthly, seasonal, and annual strategies to enhance census development and evaluate results correspondingly.
• Develops and maintains new account relationships and markets. Targets and creates new strategies for increasing business in highly competitive markets.
• Maintains a schedule of current account information of primary sources including business, industry, EAP's, managed care of clients, physicians/licensed practitioners, and allied health professionals. Reports accounts and contacts weekly to leadership.
• Develops strong relationships with key referral sources. Establishes and sustains a professional rapport with physicians, clinicians, community/professional organizations, commercial insurance companies, public officials, and other health / human services providers. Responds to all business development opportunities.
• Conducts community workshops and seminars and hospital tours to educates clients, families, community and other referral sources on programs, services and amenities provided by facility and provides an opportunity to identify potential referral sources.
• Maintains business development referral/admission records and statistics. Prepares and presents regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth.
• Represent s the facility at Chamber of Commerce, civic and professional functions and communicates mission in all outreach interactions. Acts a liaison between the facility, referral sources and the public to further the goals and positive, professional image of the facility.
• Collaborates closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
• Builds strong collaborative relationship with admissions/intake to manage leads from referral sources ensuring efficient admissions process for clients.
• Collaborates with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines.
• Evaluates, analyzes and interprets market demographics, including population, age, gender, race and projected trends for client populations.

EDUCATION/EXPERIENCE/SKILL REQUIREMENTS:

• Associate's or Bachelor's Degree in Business, Behavioral Health, Marketing, or related field preferred.
• High school diploma or equivalent required.
• Five (5) or more years' related experience in healthcare business development and marketing role required, preferably in behavioral health or substance use disorder field.
• Good understanding of the local market and referral base.
• Ability to create and develop referral sources.
• Knowledge of psychiatric and substance use disorder treatments.
• Well-developed and effective relational skil