Director-Business Development - Acute

SBH-Kingsport, LLC; United States; On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits

EOE

Job summary

Creekside Behavioral Health is seeking a Business Development Director to establish and coordinate business development and marketing functions for facility growth and profitability.

You will grow referral networks with physicians and other sources, while collaborating with leadership to implement strategies across the organization. This onsite role emphasizes relationship building and program development to enhance census and service lines.

Qualifications

• Requires experience in healthcare business development and marketing.
• Five or more years in healthcare BD/marketing preferred, with knowledge of local market.

Responsibilities

• Develops and implements business development programs to position the facility with a competitive advantage and increase revenues.
• Identifies and prioritizes issues of importance per leadership and strategy.
• Collaborates with department and corporate leaders as needed.
• Leads a team through hiring, orientation, performance assessment, and coaching.
• Maintains productivity aligned with census and controls overtime.
• Builds and maintains new account relationships and markets.
• Reports accounts and contacts weekly to leadership.
• Represents the facility at chamber and professional functions and maintains referral relationships.
• Acts as liaison between facility, referral sources and the public to support outreach goals.
• Educates staff and stakeholders about programs and referral opportunities.

Skills

Business development

Marketing

Relationship building

Healthcare industry knowledge

Education

Associate/Bachelor in Business/Marketing/Behavioral Health

Job description

About the Job

PURPOSE STATEMENT: The Business Development Director is responsible for establishing and coordinating all business development and marketing functions for the purpose of assuring facility growth, product/service development, member awareness, communication between facilities and referral sources, quality control, profitability, and operating-cost reduction. Grows lines of service as defined by management by developing/retaining referrals from physicians and other key non-physician referral sources. Employs creative approaches with well-established methods for growing facility’s positive reputation among professional referrals locally, regionally, and nationally.

Roles and Responsibilities

• Develops and implements business development programs in support of facility-wide strategic plans to position the hospital with a distinct competitive advantage that would increase revenues and profits for facility.
• Identifies and prioritizes issues of importance, including those priority issues as set by leadership.
• Collaborates with department leaders and corporate leaders, as needed.
• Communicates instructions, expectations and timelines clearly and concisely.
• Leads a team of highly engaged members through hiring, orienting, performance assessment and management, motivating, training, scheduling, and coaching to meet department goals and ensure effective and efficient department operation.
• Maintains productivity levels that are aligned with client census, curtailing unnecessary overtime and/or excessive staff work hours.
• Manages staff scheduling and maintains an updated plan for contingency staffing.
• Maintains accountability expectations for self and staff in all areas of job performance.
• Engages staff in quality and safety basics to ensure sustained, measurable compliance.
• Identifies staff educational needs and ensures they are addressed with education programs that are attended by staff.
• Holds staff accountable for non-compliance and client safety concerns, as well as attendance, following policies, behavior, and adherence to code of conduct.
• Participates in the design and implementation of monthly, seasonal, and annual strategies to enhance census development and evaluate results correspondingly.
• Develops and maintains new account relationships and markets.
• Targets and creates new strategies for increasing business in highly competitive markets.
• Maintains a schedule of current account information of primary sources including business, industry, EAP’s, managed care of clients, physicians/licensed practitioners, and allied health professionals.
• Reports accounts and contacts weekly to leadership.
• Develops strong relationships with key referral sources.
• Establishes and sustains a professional rapport with physicians, clinicians, community/professional organizations, commercial insurance companies, public officials, and other health / human services providers.
• Responds to all business development opportunities.
• Conducts community workshops and seminars and hospital tours to educates clients, families, community and other referral sources on programs, services and amenities provided by facility and provides an opportunity to identify potential referral sources.
• Maintains business development referral/admission records and statistics.
• Prepares and presents regular reports, identifying trends, additional referral opportunities and obstacles to retention and growth.
• Represents the facility at Chamber of Commerce, civic and professional functions and communicates mission in all outreach interactions.
• Acts a liaison between the facility, referral sources and the public to further the goals and positive, professional image of the facility.
• Collaborates closely with hospital discharge planners, social workers, case managers, physicians and management, as well as provide education staff to generate referral sources.
• Builds strong collaborative relationship with admissions/intake to manage leads from referral sources ensuring efficient admissions process for clients.
• Collaborates with facility and division leaders, to evaluate, analyze and interpret market utilization data for facility service lines.
• Evaluates, analyzes and interprets market demographics, including population, age, gender, race and projected trends for client populations.

Education / Experience / Skill Requirements

• Associate’s or Bachelor’s Degree in Business, Behavioral Health, Marketing, or related field preferred.
• High school diploma or equivalent required.
• Five (5) or more years’ related experience in healthcare business development and marketing role required, preferably in behavioral health or substance use disorder field.
• Good understanding of the local market and referral base.
• Ability to create and develop referral sources.
• Knowledge of psychiatric and substance use disorder treatments.
• Well-developed and effective relational skills.

Licenses / Designations / Certifications

Must have and maintain a valid driver's license and clean driving record, maintain automobile insurance coverage and have access to an automobile, where facility requires.

Work Location

This position is onsite and is not a remote position.

Supervisory Requirements

Two or more years’ supervisory/management experience required.

Why Creekside Behavioral Health?

Creekside Behavioral Health offers a comprehensive benefit plan and a competitive salary commensurate with experience and qualifications.

Creekside Behavioral Health is an EOE.

Summit BHC is dedicated to serving Veterans with specialized programming at our treatment centers across the country. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.