Business Development Rep - Atlanta Area

Willingway, Inc.; Inglewood (GA); On-site; USD 45,000 - 65,000; Full time

Job summary

Willingway, Inc. is seeking a Business Development Representative to grow the facility’s lines of service by developing and retaining referrals from professional sources.

This onsite role engages with physicians, social workers, discharge planners, and community partners to expand programs and improve admissions. The position requires 2+ years in healthcare business development and a Bachelors in Business/Marketing or related field.

Qualifications

• Two or more years in healthcare business development or marketing preferred.
• Good understanding of local market and referral base.
• Must be able to work flexible hours including evenings, early mornings, and weekends.

Responsibilities

• Develops and implements business development programs in consultation with the Director of Business Development.
• Maintains schedule of primary sources including business, industry, EAPs, managed care, physicians, and allied health professionals.
• Documents every contact in CRM and maintains account information and referral/admission records.
• Develops and maintains new account relationships and markets; creates strategies for increasing business in competitive markets.
• Manages leads from referral sources and ensures efficient admissions process for clients.

Skills

Sales proficiency

Healthcare marketing

CRM experience

Relationship building

Multi-tasking

Communication

Education

Bachelor's degree in Business/Marketing/Behavioral Health

Tools

CRM software

Job description

About the Job:

PURPOSE STATEMENT: The Business Development Representative is responsible for growing the facility’s lines of service and levels of care as defined by management by developing and retaining referrals from professional referral sources across various account types. Represents the facility to the public, as well as hosting the public when visiting the facility. Employs creative approaches with well-established methods for growing reputation among professional referrals.

Roles and Responsibilities:

ESSENTIAL FUNCTIONS:

• Develops and implements business development programs in consultation with the Director of Business Development (DBD).
• Maintains a schedule of primary sources including business, industry, EAPs, managed care of clients, physicians/licensed practitioners, and allied health professionals.
• Documents every contact in the appropriate Customer Relationship Management (CRM) system.
• Maintains current account information and business development referral/admission records and statistics, including the preparation of business development reports and materials.
• Develops and maintains new account relationships and markets.
• Targets and creates new strategies for increasing business in highly competitive markets.
• Increases the number of referral sources within a facility such as with physician, social workers and discharge planners.
• Develops strong relationships with key referral sources.
• Develops and maintains key business development accounts and responds to all business development opportunities.
• Maintains and lends customer support to designated number of targeted referral source contacts per week, as set forth in a quarterly marketing plan.
• Develops and conducts community workshops and seminars and facility tours to educates clients, families, community and other referral sources on programs, services and amenities provided by facility and provides an opportunity to identify potential referral sources.
• Represents the facility at civic and professional functions and communicates mission in all outreach interactions.
• Acts a liaison between the facility, referral sources and the general public to further the goals and positive, professional image of the facility.
• Manages leads from referral sources and ensures efficient admissions process for clients.
• Maintains collaborative working relationship with Admissions Department.
• Collaborates closely with facility discharge planners, social workers, case managers, physicians and management, as well as providing education staff to generate referral sources.
• Maintains current awareness of changes in the industry through self-education, peer education and professional and community involvement for the betterment of this position and the facility.
• Attends scheduled department meetings to provide timely reports on month-end reviews, client servicing schedules, customer sales forms and other reporting requirements.
• Generates face to face meetings and admissions activity per goal and documents in CRM in a timely manner.

Education / Experience / Skill Requirements:

• High school diploma or equivalent required.
• Associate's or Bachelor's Degree in Business, Behavioral Health, Marketing, or related field preferred.
• Two or more years' related experience in healthcare business development and marketing role preferred.
• Good understanding of the local market and referral base.
• Organized and demonstrate the ability to multitask and have well-developed and effective relational skills.
• Must be able and willing to work flexible hours, including evenings, early mornings, and weekends.

Licenses / Designations / Certifications:

• Must have and maintain a valid driver's license and clean driving record,
• Maintain automobile insurance coverage and have access to an automobile, where facility requires.

Work Location:

This position is onsite and is not a remote position.

Supervisory Requirements:

This position is an Individual Contributor.

Why Willingway?

Willingway offers a comprehensive benefit plan and a competitive salary commensurate with experience and qualifications.

Willingway is an EOE. Veterans and military spouses are highly encouraged to apply. Summit BHC is dedicated to serving Veterans with specialized programming at our treatment centers across the country. We recognize and value the unique strengths of the military community in supporting our mission to serve those who have served.