Director, - Business Analytics

Omnicom Media; New York (NY); Hybrid; USD 145,000 - 175,000; Full time

Job summary

Omnicom Media in New York seeks a senior data and analytics professional to deepen understanding of client strategy, initiatives and competitive position. You will lead measurement plan development and translate analytics into actionable narratives for senior clients.

With 7+ years in advertising analytics, you will partner with planning, investment and activation teams on budgets and media plans, mentor junior staff, and drive insights that shape business outcomes.

Qualifications

• University degree and 7+ years in data and analytics within advertising or consulting.
• Knowledge of agency-side media planning and execution is desirable.
• Experience with quick service restaurant clients preferred.

Responsibilities

• Understand client's strategic issues and competitive position.
• Lead measurement plan development and execution.
• Translate analytics into clear, actionable insights.
• Mentor managers and ADs and develop talent.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Leadership

Communication skills

Data-driven advertising

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

External Facing Responsibilities

Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

Job Responsibilities:

External Facing Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead the measurement plan development and execution.
• Anticipate client’s needs and proactively developing solutions to address them.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train managers and ADs.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal Facing Responsibilities

• Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills

• Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Education And Experience

• A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
• Knowledge of agency-side media campaign planning and execution process is desirable but not required.
• Candidates with experience with quick service restaurant clients are preferred.

Applicants must be authorized to work for any employer in the United States. $145,000.00 - $175,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

, $145,000.00 - $175,000.00