Brand Strategy Director, US Market Growth

Bonduelle Americas; Philadelphia (Philadelphia County); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Bonduelle Americas is seeking a Director, Brand Management to set the U.S. brand strategy and lead profitable growth for the branded portfolio.

Reporting to the Chief Marketing Officer, this role serves as the senior steward of the Bonduelle brand in the U.S., translating the Groupe's global narrative into a differentiated, consumer-led strategy and multi-year growth agenda. The Director will own portfolio positioning, annual and long-range brand planning, consumer insights, packaging, and

Qualifications

• 8+ years of progressive CPG brand management with portfolio leadership.
• Experience delivering profitable growth and P&L accountability.
• Proven multi-year brand strategy and annual planning.
• Strong consumer insights and marketing research methods.
• Experience managing creative, media, or research agencies.
• Strong financial/commercial acumen with investment allocation.
• Executive communication skills to align cross-functional teams.
• Food & beverage or perishables/produce experience a plus.

Responsibilities

• Set U.S. brand vision, positioning, and multi-year growth strategy.
• Translate Groupe brand narrative into U.S.-relevant plans.
• Lead annual and long-range brand planning with cross-functional partners.
• Manage packaging design and brand identity across formats.
• Coach and develop Brand Manager and improve execution speed.
• Drive insights into innovation and go-to-market planning.
• Collaborate with Sales, Digital, Shopper Marketing for enterprise growth.
• Represent Brand Management in leadership reviews and major launches.

Skills

Brand management

P&L responsibility

Portfolio leadership

Consumer insights

Executive communication

Agency management

Cross-functional leadership

Financial acumen

Job description

Bonduelle Americas is seeking a Director, Brand Management to set the U.S. brand strategy and lead profitable growth for the branded portfolio.

Reporting to the Chief Marketing Officer, this role serves as the senior steward of the Bonduelle brand in the U.S., translating the Groupe's global narrative into a differentiated, consumer-led strategy and multi-year growth agenda. The Director will own portfolio positioning, annual and long-range brand planning, consumer insights, packaging, and