Director, Marketing Strategy - Home and Toys

Macy's, Inc.; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health & wellness coverage

401(k) match

Paid time off & holidays

Learning & leadership development

Colleague Resource Groups

Volunteer opportunities

Performance-based incentives

Annual merit review

Employee Assistance Program

Job summary

Macy’s, Inc. is seeking a Director of Marketing Strategy for Home & Toys to lead strategic marketing across the customer journey, translating business priorities and insights into connected strategies that drive discovery and sales.

The role partners with Home & Toys Merchandising, evolves Home into a solution-led destination, and grows Toys as a year-round discovery and gifting destination through integrated storytelling and experiences.

Qualifications

• Marketing strategy development across enterprise, divisional or category levels.
• Retail marketing and consumer behavior understanding for growth opportunities.
• Translate objectives, insights, and trends into strategic narratives that drive action.

Responsibilities

• Set annual and seasonal Home & Toys marketing strategies and priorities.
• Turn customer, market and merchandising insights into growth opportunities.
• Drive traffic, engagement, conversion and category growth.
• Position Macy’s as a trusted source of Home inspiration and expertise.
• Elevate private brands, exclusives and differentiated experiences.
• Create content and solutions that build confidence and discovery.
• Lead integrated seasonal strategies and campaign development.
• Connect promotions, content and merchandising into cohesive customer journeys.
• Deliver compelling value beyond price.
• Align channel strategies for impact and efficiency.
• Optimize plans based on performance and insights.
• Serve as senior marketing partner to Home & Toys leadership.
• Build cross-functional alignment and drive execution.
• Translate insights into actionable recommendations.
• Drive innovation in discovery, inspiration and conversion.

Skills

Marketing strategy development

Retail acumen

Strategic storytelling

Integrated marketing leadership

Executive influence

Analytical & data-driven

Consumer insights

Executive communication

Strategic agility

Leadership & team development

Education

Bachelor’s degree or equivalent

Job description

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.

Job Overview

The Director, Marketing Strategy - Home & Toys will be a strategic leader responsible for defining how Macy’s brings its Home and Toys businesses to life across the customer journey. This role will translate business priorities, customer insights, merchandise strategies, seasonal moments and cultural trends into compelling, connected marketing strategies that drive discovery, engagement and sales.

As a key partner to Home and Toys Merchandising, the Director will establish a clear annual and seasonal marketing vision, identify the biggest opportunities to drive category growth, and orchestrate how storytelling, promotional events, content, media, digital, CRM, stores and experiences work together.

This leader will help evolve Home from a promotion-led business into a trusted, solution-led destination for the home, helping customers navigate everything from individual purchases to complete rooms and life moments. At the same time, they will build Toys as a destination for discovery, gifting, newness and the joy of play, creating experiences that make Macy’s relevant throughout the year - not just during the holiday season.

What You Will Do

Set the Home & Toys Marketing Strategy

• Define annual and seasonal Home & Toys marketing strategies and priorities.
• Turn customer, market and merchandising insights into growth opportunities.
• Drive traffic, engagement, conversion and category growth.
• Focus on priority categories, moments and customer needs.
• Position Macy’s as a trusted source of Home inspiration and expertise.
• Elevate Private Brands, exclusives and differentiated experiences.
• Create content and solutions that build confidence and drive discovery.

Build Toys as a Year-Round Destination

• Position Macy’s Toys as a destination for discovery, gifting and play.
• Drive year-round relevance through key life, seasonal and cultural moments.
• Build excitement around trends, brands, launches and exclusives.
• Create engaging discovery and gifting experiences.
• Partner across functions to deliver integrated storytelling and experiences.

Lead Seasonal & Campaign Strategy

• Lead integrated seasonal strategies and campaign development.
• Connect promotions, content and merchandising into cohesive customer journeys.
• Deliver compelling customer value beyond price.
• Align channel strategies to maximize impact and efficiency.
• Optimize plans based on performance and customer insights.

Partner Across the Organization

• Serve as the senior marketing partner to Home & Toys leadership.
• Build alignment across marketing and cross-functional teams.
• Influence strategic priorities and integrated execution.
• Connect Home & Toys to enterprise initiatives and moments.

Turn Insights & Data into Action

• Leverage insights to inform strategy and identify growth opportunities.
• Use performance data to optimize marketing effectiveness.
• Establish KPIs and drive accountability for results.
• Translate insights into actionable recommendations.

Build the Future of Home & Toys Marketing

• Drive innovation in discovery, inspiration and conversion.
• Develop signature content, experiences and engagement platforms.
• Leverage AI, personalization and emerging technologies.
• Apply external trends and consumer insights to shape strategy.

Skills You Will Need

Marketing Strategy Development – Expertise in developing enterprise, divisional, or category-level marketing strategies that align business priorities, customer insights, merchandising objectives, and growth opportunities.

Retail Acumen – Deep understanding of home, toys, merchandising, consumer behavior, and retail market dynamics to identify opportunities that drive relevance and growth.

Strategic Storytelling & Narrative Development – Ability to translate complex business objectives, customer insights, and market trends into clear, compelling strategic narratives that inspire action and alignment.

Integrated Marketing Leadership – Proven capability to develop cohesive strategies across media, digital, CRM, social, content, stores, PR, partnerships, and experiential channels to achieve business goals.

Executive Influence & Stakeholder Management – Strong executive presence with the ability to build alignment, influence senior leaders, and drive collaboration across diverse cross-functional teams.

Analytical & Data-Driven Decision Making – Skilled at leveraging business performance data, customer insights, and market intelligence to evaluate opportunities, inform strategy, and guide investment decisions.

Consumer & Cultural Insight – Strong awareness of emerging trends, cultural influences, competitive dynamics, and evolving customer preferences to shape relevant marketing strategies.

Executive Communication & Presentation – Exceptional ability to communicate complex ideas through persuasive presentations, strategic recommendations, business cases, and executive-level storytelling.

Strategic Agility & Operational Execution – Balances long-term strategic thinking with disciplined execution, prioritization, and a bias toward action to deliver measurable business outcomes.

Leadership & Team Development – Demonstrated success building, coaching, and developing high-performing teams while fostering collaboration, accountability, innovation, and strategic thinking.

Who You Are

• Candidates with a Bachelor’s degree or equivalent work experience in a related field are encouraged to apply.
• 10-plus years of experience in marketing strategy, brand marketing, retail marketing, home/toys marketing or a related discipline.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.
• Able to work a flexible schedule based on department and company needs.

What We Can Offer You

Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.

Some additional benefits we offer include:

• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice

About Us

This is a great time to join Macy’s! Whether you’re helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in people’s lives.

This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.

This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits.