Director, Brand Strategy & Insights

Digitas Health; Philadelphia (Philadelphia County); On-site; USD 107,000 - 153,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas Health seeks an experienced Director of Account Planning to lead brand planning initiatives and translate insights into creative, data-informed strategies. You will partner with multi-disciplinary teams to shape brand vision, guide briefs to clients, and drive growth through rigorous research and storytelling.

The ideal candidate has 8+ years in brand planning or related strategy roles within creative agencies or consultancy, with strong writing, communication, and collaborative skills.

Qualifications

• At least 5 years’ experience in marketing and/or strategic services organizations – e.g., general advertising agency account planning group; marketing consultancy, management consulting firm; brand strategy firm.
• Brand strategy experience on large, complex franchise brands or brand portfolios.
• Qualitative and quantitative research experience and expertise. Proven skills in uncovering and implementing consumer/customer insights.
• Exceptional writing, communication and influence skills.
• Ability to work independently and collaboratively across large, multi-functional teams.

Responsibilities

• Developing insights to unlock brand opportunities through research, analysis and strategic thinking.
• Creating briefs and delivering briefings that inform and inspire creativity.
• Collaborating with clients and partners to identify brand growth opportunities and solve consumer/customer challenges.
• Assessing brand and creative performance through primary and secondary research along with data analytics.
• Develop and lead creative and strategic workshops and brainstorming sessions.
• Design and execution of qualitative and quantitative market research.
• Relevant trend tracking and creation of agency point-of-view.
• Support business development/account growth strategies.
• Manage direct report and support cross-strategy partners.
• Apply and optimize agency strategy tools and frameworks.
• Build productive collaboration that enables successful teamwork.

Skills

Brand planning

Strategic thinking

Writing

Communication

Influence

Collaboration

Job description

Digitas Health seeks an experienced Director of Account Planning to lead brand planning initiatives and translate insights into creative, data-informed strategies. You will partner with multi-disciplinary teams to shape brand vision, guide briefs to clients, and drive growth through rigorous research and storytelling.

The ideal candidate has 8+ years in brand planning or related strategy roles within creative agencies or consultancy, with strong writing, communication, and collaborative skills.