Director, Brand Strategy

Woven Health Collective; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

Woven Health Collective is seeking a seasoned Director of Brand Strategy to lead major brand initiatives for pharmaceutical and biotech clients. You will craft positioning, messaging, and omnichannel plans while balancing hands-on strategic work with team leadership and cross-functional collaboration.

You will drive launches, shape customer journeys, and mentor junior strategists, partnering with account, creative, medical, and digital teams to deliver impactful campaigns.

Qualifications

• 7–10 years in brand strategy at healthcare/pharma agency or pharma company.
• Expertise in positioning, launch strategy, customer journeys, and omnichannel execution.
• Strong presence in workshops, meetings, and team leadership.
• Clarity, quality, and impact of brand strategies and deliverables.
• Delivering strategic value in client meetings, workshops, and launches.

Responsibilities

• Lead brand strategy for major account(s), developing positioning, architecture, and customer journeys.
• Translate clinical, behavioral, and market data into brand and campaign strategy.
• Drive launch planning, differentiation strategies, and competitive landscape analyses.
• Work closely with account, creative, medical, and digital teams to bring strategies to life.
• Guide messaging hierarchy, voice, and omnichannel execution.
• Mentor junior strategists and model strong strategic thinking.
• Lead internal meetings and pre-client reviews; ensure strategic clarity in deliverables.
• Serve as a senior partner to client leadership, presenting brand strategies and campaign direction.
• Shape and co-lead strategic workshops, planning sessions, and advisory forums.
• Assist in new business efforts and participate in strategic pitches.

Skills

Brand strategy

Positioning

Launch strategy

Customer journeys

Omnichannel execution

Team leadership

Client engagement

Workshops

Education

Bachelor's degree

MBA/MPH/PharmD preferred

Job description

New Opportunity! Woven Health Collective is a healthcare marketing, strategy, and science communications company, dedicated to revolutionizing healthcare through innovative solutions and collaborative partnerships. Our unwavering commitment to empathy and collaboration ensures that both our team and clients experience a rewarding journey, where innovation not only advances healthcare but also enriches lives.

At Woven Health Collective, you will be empowered to bring your authentic self to work and unlock your full potential. Come join our growing team!

Job Summary

The Director, Brand Strategy leads major brand strategic initiatives for Woven’s pharmaceutical and biotech clients. The role crafts compelling positioning, messaging, and omnichannel plans, transforming market and clinical insights into effective strategies for designated client(s) and internal creative teams. This individual balances hands‑on strategic work with team leadership and cross‑functional collaboration.

Job Responsibilities And Skills

• Strategic Development
  • Lead brand strategy for major account(s), developing positioning, architecture, and customer journeys across significant and/or multiple indications.
  • Translate clinical, behavioral, and market data into brand and campaign strategy that meets client business objectives.
  • Drive launch planning, differentiation strategies, and competitive landscape analyses.
• Cross-Functional Collaboration
  • Work closely with account, creative, medical, and digital teams to bring strategies to life.
  • Guide messaging hierarchy, voice, and omnichannel execution.
• Team Leadership
  • Mentor junior strategists and model strong strategic thinking.
  • Lead internal meetings and pre-client reviews; ensure strategic clarity in deliverables.
• Client Engagement
  • Serve as a senior partner to client leadership, presenting brand strategies and offering insight on brand growth and campaign direction.
  • Shape and co-lead strategic workshops, planning sessions, and advisory forums.
• Business Support
  • Assist in new business efforts and take part in strategic pitches as needed.

Minimum Qualifications

• 7-10 years in brand strategy at a healthcare/pharma agency, with experience leading strategic accounts and teams OR brand strategy experience within Pharma Company
• Expertise in positioning, launch strategy, customer journeys, and omnichannel execution.
• Strong presence in workshops, meetings, and team leadership.
• Bachelor's degree required; advanced degree (MBA, MPH, PharmD) preferred.
• Deep understanding of HCP/patient engagement and the healthcare marketing landscape.
• Recognition as a trusted strategic lead by clients and teams.
• Clarity, quality, and impact of brand strategies and deliverables.
• Effective team development and mentorship.
• Delivering strategic value in client meetings, workshops, and launches.

Disclaimer

Woven Health Collective provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.