Director, Brand Story & Creative Leadership

Tractor Supply Company; Brentwood (TN); On-site; USD 120,000 - 190,000; Full time

Job summary

Tractor Supply Company, the leading rural lifestyle retailer, seeks a Director of Creative Services to translate brand strategy into compelling campaigns and customer experiences across channels.

The role balances strategy and execution, writing headlines, developing concepts, presenting to senior leaders, and mentoring a talented team while partnering across the business to maintain high-impact creative. Normal office conditions apply.

Qualifications

• 10+ years of creative services, advertising, brand marketing or related experience.
• Strong foundation in copywriting, storytelling, and creative leadership.
• Experience leading creative teams while managing agency and freelance partners.

Responsibilities

• Lead strategic creative initiatives by developing breakthrough concepts and guiding integrated campaigns.
• Partner with executive leadership to translate brand strategy into high-quality creative work across channels.
• Coach and develop writers, designers, producers, and creative partners.
• Oversee creative workflow, intake, prioritization, and project delivery across a fast-moving portfolio.
• Collaborate with merchandising, marketing, digital, and analytics teams to align priorities with customer storytelling.

Skills

Copywriting

Storytelling

Creative leadership

Agency management

Education

Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or a related field

Job description

Tractor Supply Company, the leading rural lifestyle retailer, seeks a Director of Creative Services to translate brand strategy into compelling campaigns and customer experiences across channels.

The role balances strategy and execution, writing headlines, developing concepts, presenting to senior leaders, and mentoring a talented team while partnering across the business to maintain high-impact creative. Normal office conditions apply.