Director, Brand & Product Marketing – Mission-Driven

Feeding Tampa Bay; Tampa (FL); Hybrid; USD 91,000 - 97,000; Full time

Job summary

Feeding Tampa Bay is seeking a Director, Brand / Product Marketing to lead brand and product marketing strategies. You will partner with the Senior Director of Marketing to evolve the organization’s reputation from a food bank to a mission-driven, people-centered brand.

You’ll translate priorities into audience-centered campaigns, establish product marketing as a formal function, and lead a small team shaping strategy and execution across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or related field.
• Minimum of 8 years of progressive brand and product marketing experience.
• Experience leading integrated campaigns and GTM strategies.
• Experience developing audience-centered messaging across stakeholders.
• Experience building marketing processes and cross-functional collaboration.
• Experience establishing and tracking KPIs/OKRs and applying insights.

Responsibilities

• Brand and Mission Awareness Leadership—develop and execute brand and product marketing strategies aligned to priorities.
• Product Marketing Function Development—scale product marketing with defined processes and go-to-market plans.
• Multi-Audience Strategy and Execution—create messaging for neighbors, volunteers, partners, and supporters.
• Team Leadership and Hiring—manage two Product Marketing Managers and recruit two reports.
• Insight, Measurement, and Planning—define goals, KPIs, and monitor performance.

Skills

Brand marketing

Product marketing

GTM strategies

Campaign development

Audience messaging

KPIs/OKRs

People management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications/Business or related field

Minimum of 8 years in brand/product marketing and GTM strategies

Tools

CRM systems

CMS

Content direction tools

Job description

Feeding Tampa Bay is seeking a Director, Brand / Product Marketing to lead brand and product marketing strategies. You will partner with the Senior Director of Marketing to evolve the organization’s reputation from a food bank to a mission-driven, people-centered brand.

You’ll translate priorities into audience-centered campaigns, establish product marketing as a formal function, and lead a small team shaping strategy and execution across channels.